Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located, and if you have offices in multiple locations/ cities.
Legacy Home Care is a comprehensive licensed, private pay home care agency that is family owned and operated, serves 21 counties in the state of Minnesota, and provides caregiving and skilled services to adults in any place they call home, single-family homes, independent living apartments, assisted living and memory care facilities, group homes, temporary housing, and treatment centers. We can staff shifts from 1 to 24 hours per day, and also offer live-in and overnight care options. We can provide all hands-on and hands-off caregiving services, as well as nursing services, care management, physical/occupational/speech therapies, and social services. We are able to customize the specific care needs for each client and staff any type of schedule to assist with allowing our clients to age in place and continue to live in the environment that is the safest and most desired.
Kindly give us a brief description of yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
My role with Legacy Home Care is Director of Business Development, and I have worked in the home care space for 22 years. My Bachelor’s Degree is in Sales and Marketing and Business Administration. I have worked in 4 different industries in my lifetime, but always in a Sales and Marketing capacity. My sales journey started very young,g with selling food items door-to-door to pay for the sports teams I was playing on or supporting school activities that I was involved in. I learned early on that I had a knack for connecting with people and building rapport with them in a short amount of time. I was fearless and didn’t get scared to hear the word “no” and wasn’t shy about asking for the sale. That fearlessness has evolved over the years into an integrity-based and needs analysis approach to sales and business development. I still find to this day that building rapport and connecting with people is a cornerstone in being successful in sales. In the home care arena, it’s all about the relationships you establish and maintain. My motto to all newsalespeople is: “People do business with people they like and people they trust.” If they don’t like you and don’t trust you, they will certainly never do business with you. One of my greatest accomplishments in my current role as Director of Business Development is sharing my passion for sales with new sales personnel and giving them the tools to be successful working with referral sources and the direct users of our services: clients and families. It warms my heart to watch these salespeople grow and be successful. I feel this is my legacy and how I will leave my mark on this industry.
What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
Legacy Home Care was established in 2011, and I was a part of the team that saw the private pa home care need that wasn’t being filled for our then skilled home care clients, and I assisted in creating this company and filling those gaps in our fragmented health care system. At that time, there were other private pay home care agencies in this market, but they weren’t delivering care in a customized and individualized manner. They saw it as a “one size fits all” private pay home care model, and we wanted our model to fit the specific needs, wants, and desires of each client and family.
What three pieces of advice would you give to budding entrepreneurs?
The 3 best pieces of advice I can give a new entrepreneur would be: #1) Whatever you decide to build or create, make sure it is something you love or are passionate about, because if you love what you do, it won’t seem like work. #2) Don’t give up at the first sign of struggle or failure. Follow your dream/passion and be persistent and patient. #3) Do the right and honest thing every step of the way. Not because someone is watching you, but because honesty and integrity are two of the pillars of long-term success.
What would you say are the top three skills needed to be a successful entrepreneur?
#1) Prioritize your time every day: successful business owners are very intentional about how they spend their time and who they spend it with.
#2) Never stop learning: The most successful business people are constant learners. When you stop learning, you stop growing personally and professionally.
#3) Build strong relationships: success is rarely achieved alone. Invest time in networking, partnerships, building trust with family, friends, referral sources, customers, employees, and other business owners.
How many hours do you work a day on average?
My motto is: I work until the job is done. There are certain tasks every day that have to be completed or have deadlines, and there are other tasks that can be pushed to a more acceptable timeline. It is my job to know the difference. Prioritizing those tasks is essential to my success. My phone is never off,f and my work day doesn’t end at 5 p.m. I love what I do, and that makes working that much more enjoyable. 😊
To what do you most attribute your success?
One of the sayings that I have lived by most of my life is: “Nobody is as smart as everybody.” Listening and learning from others is important for long-term success, personal growth, and development. Each person brings different experiences, knowledge, and perspectives,s and when those perspectives are combined, everyone gets smarter.
How do you go about marketing your business? What has been your most successful form of marketing?
We use all forms of marketing for Legacy Home Care: printed collateral, social media, salespeople, clinical staff making referrals, word-of-mouth, SEO, community events: virtual and in-person, building signs, etc. However, the most successful method is the professional referral relationships that our Community Liaisons establish and maintain in the healthcare industry.
Where did your organization’s funding/capital come from, and how did you go about getting it? How did you obtain investors for your venture?
Legacy Home Care was funded internally by the Olshansky family and was created because a care need was identified that wasn’t being filled. A company was created organically to fill that need. We have never acquired, merged, or purchased an existing company. The philosophy has always been to create a company from the ground up, the way you want it,t rather than take on the pre-existing model and reputation of another.
What is the best way to achieve long-term success?
Strong goal clarity is crucial for long-term success. Many organizations look at the short game or the quick fix, but successful leaders and organizations focus on the long game. Having a clear and specific understanding of what you want to achieve, why it matters, and what success looks like is the only way to ensure long-term success. “You can’t manage what you can’t measure.”
Where do you see yourself and your business in 5 – 10 years?
In the next 5–10 years, I see myself continuing to grow both professionally and personally while making a meaningful impact in the work I do. I hope to continue to help build strong sales teams that deliver excellent results. I’m also focused on continuing to learn, adapt to changes in the industry, and contribute to the long-term success of the organization and the clients and families we serve.
Excluding yours, what company or business do you admire the most?
I admire Costco Wholesale because I feel like I get a good value for the high-quality products I purchase. The stores are usually clean and organized. The staff is friendly and knowledgeable. Costco has a good reputation in the community, and it appears that they treat their employees well,l due to seeing the same staff members year after year. Their business model is simple.
How important have good employees been to your success?
Good employees are one of the most important factors in a company’s success. Even the best home care companies will struggle if the people delivering care are not strong. Employees are the ones who interact with customers, solve problems, and represent the company every day. Good employees create trust, loyalty, and positive word-of-mouth, which drives repeat business and referrals. There’s an old saying: “Great companies are built by great employees.”
How long do you stick with an idea before giving up?
I think every situation and idea needs to be reviewed independently before giving up on that idea. Example: What are you trying to accomplish or solve with this idea? There is a rule of thumb that you should stick with an idea as long as there is evidence of progress or potential, but if there is continued evidence that the idea isn’t viable, you will need to cut your losses at some point.
What motivates you?
In a sales role, I am motivated by a combination of internal drives, such as the thrill of the hunt, personal satisfaction, statistics or numbers, and purposeful work, but I am also motivated by external rewards, such as commissions, bonuses, and recognition of being high on the leader board or showing growth in my numbers. I have learned from almost 40 years of being in a sales capacity that all great salespeople are motivated by one or multiple of these motivators: 1) Financial Incentives. 2) Recognition or Status. 3) Achievement and Personal Growth. 4) Purpose and Impact.
What are your ideals?
I have a few ideals that are important to me in life: Personal and professional integrity and growth, Compassion, Courage to go against popular opinion, Resilience to face challenges, and valuing family and relationships.
How do you generate new ideas?
I observe and listen, ask questions, brainstorm without judging, reflect, and seek others’ perspectives.
How do you define success?
Personal and professional success are two very different concepts, but at the core of success, it is about achieving what matters most to you and aligning your values and goals.
How do you build a successful customer base?
Building a successful customer base is about earning trust, delivering great customer service, and creating loyalty—so people keep coming back and refer others.
What have been your most satisfying moments in business?
The most satisfying moments in my tenure in the home care business have come from making a meaningful difference in our referrers, clients, and families’ lives—moments that go beyond revenue or growth. I get excited when I hear positive feedback from families and clients. Watching our organization grow and seeing team achievements have been very satisfying moments for me,e and also seeing the community and industry impact Legacy Home Care has made in this market are at the top of my list.
What kind of culture exists in your organization? How did you establish this too,ne and why did you institute this particular type of culture?
Our organizational culture is very much a work-play-hard philosophy. We all roll up our sleeves and get through the tough times, and then we celebrate our accomplishments and successes together. Our culture also revolves around compassion, trust, and service, because the work we do directly impacts the lives of vulnerable adults and their families.
Business Name
Legacy Home Care
Contact Name
Brian Juul
Business Phone
763-593-1000
Website
https://legacyhc.net/