Q1) Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities?
Ans: Vaquero Landworks LLC is a land clearing and site preparation company based in Middle Georgia, operating primarily out of Glenwood and serving surrounding areas including Dublin, Eastman, and Vidalia. We specialize in forestry mulching, land clearing, brush cutting, and site prep for residential landowners, developers, and local agencies.
Our focus is simple: help clients turn raw or overgrown land into something usable. Whether that’s a homesite, pasture, or development-ready property. While we are currently focused in Georgia, we are building systems and processes that will allow us to scale into multiple markets over time.
Q2) Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements)?
Ans: My name is Jose Espejo. I’m a U.S. Army veteran and former Chief Sales Officer who transitioned into entrepreneurship with a focus on building and scaling businesses.
In my corporate career, I helped grow a company from roughly $60M to over $130M in revenue by restructuring sales teams, improving processes, and focusing on execution. Today, I bring that same mindset into my own business combining strategy with hands-on operations.
Vaquero Landworks is where I’ve taken that experience and applied it in a completely different environment, building something from the ground up.
Q3) What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
Ans: I didn’t start Vaquero Landworks because I was passionate about land clearing, I started it because I saw an opportunity. There’s a real gap in this industry between small operators and large-scale contractors. A lot of landowners struggle to find someone reliable, professional, and responsive. I realized I could bring structure, communication, and business discipline into a space that often lacks it.
It also aligned with my long-term goal of acquiring and scaling businesses. I wanted to get back into building, not just advising.
Q4) What three pieces of advice would you give to budding entrepreneurs?
Ans: -Don’t overthink, start executing. Most people spend too much time planning and not enough time doing.
-Understand your numbers early. If you don’t know your costs, margins, and cash flow, you’re guessing.
-Focus on solving real problems. The market doesn’t reward ideas, it rewards solutions.
Q5) What would you say are the top three skills needed to be a successful entrepreneur?
Ans: Execution – Ideas are everywhere. Execution is rare.
Resilience – Things will go wrong. You have to keep moving forward.
Communication – Whether it’s customers, employees, or partners, clarity wins
Q6) How many hours do you work a day on average?
Ans: On average, I work 10–12 hours a day. Some days are shorter, some are longer, especially when managing jobs in the field while also building the business.
Q7) To what do you most attribute your success?
Ans: Discipline and structure. My military background and corporate experience taught me how to operate with clarity, accountability, and consistency.
Q8) How do you go about marketing your business? What has been your most successful form of marketing?
Ans: We use a combination of digital and local strategies. That includes Google Business, social media, direct outreach, and relationship building through local chambers and real estate networks.
So far, relationships and direct outreach have been the most successful.
Q9) Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
Ans: The business was primarily self-funded. I approached it conservatively, starting lean, reinvesting revenue, and avoiding unnecessary debt early on.
My broader strategy includes structuring deals and partnerships in a way that supports long-term growth without over-leveraging.
Q10) What is the best way to achieve long-term success?
Ans: If your business depends entirely on you, it’s not scalable. Long-term success comes from creating repeatable processes, building a strong team, and maintaining discipline in execution.
Q11) Where you see yourself and your business in 5 – 10 years?
Ans: In 5–10 years, I see Vaquero Landworks as a multi-location operation with dedicated teams, management structure, and consistent revenue streams.
Personally, I plan to continue acquiring and scaling businesses, building a portfolio that generates both income and long-term equity.
Q12) Excluding yours, what company or business do you admire the most?
Ans: I admire companies that operate with discipline and scale effectively, especially those in industries that aren’t traditionally “glamorous.”
Businesses like Caterpillar Inc. stand out because they’ve built long-term dominance through consistency, quality, and operational excellence.