The Anti-Storm Chaser: How Jaco Roofing Built Trust One Honest Roof at a Time in Covington, GA

by | Jul 30, 2026 | Roofing

Mandatory Questions

1. Introduction to your business (what it’s about, city, multiple locations)[DRAFTED]
JACO Roofing is a licensed, insured, locally owned roofing contractor headquartered in Covington, Georgia, serving homeowners, commercial property owners, and multi-family/HOA communities across Metro Atlanta, GA and Chattanooga, TN. Founded on local ownership since 2013, Jaco handles everything from roof repair and full replacement to gutters, storm-damage restoration, and insurance-claim work across asphalt shingle, metal, TPO, and specialty roofing systems. What sets Jaco apart is a commitment to trust and transparency — honest inspections and straight answers, positioned deliberately against high-pressure “storm chasers.”

2. Brief description of yourself (background + major achievements) — Corey Womack is the owner of Jaco Contracting Solutions, Inc., a licensed, insured, locally owned roofing contractor founded in 2013. He has built the company on a foundation of trust and transparency, specifically positioning the business as the honest alternative to predatory ‘storm chasers’ in the roofing industry.

3. What inspired you to start / how the idea came about — The inspiration came from witnessing homeowners being exploited by ‘storm chasers’ and unreliable contractors. Corey wanted to build a company that prioritized honest assessments, quality craftsmanship, and long-term customer relationships over quick storm-driven profits.

4. Three pieces of advice for budding entrepreneurs

  1. Work with Integrity: Be honest in all your dealings, deliver on your promises, and refuse to cut corners, even when it is tempting to choose profit over character.
  2. Work with Purpose: View your business as a calling rather than just a job. Pursuing excellence for a higher standard ensures a unique level of care and service for your customers.
  3. Prioritize Serving Others: True success comes from adding value and solving genuine problems for your community. Treat your employees and clients with dignity, prioritizing their needs over simply extracting value.

5. Top three skills needed to be a successful entrepreneur — Being open minded, gathering good people around you and be willing to be taught.

6. Hours worked per day on average — 60

7. To what do you most attribute your success — Success is attributed to the company’s commitment to honest service, high-quality craftsmanship, a strong local reputation—validated by a rapidly growing base of 5-star Google reviews—and prioritizing long-term customer relationships over transactional work.

8. How do you market your business? Most successful form?[DRAFTED]
Jaco runs an integrated local-marketing program: Google Ads and Meta/Facebook Ads, Google Local Service Ads, organic SEO across its Atlanta, Covington, and Chattanooga markets, Google Business Profiles in both Atlanta and Chattanooga, email marketing, and hyper-local tactics like neighborhood-specific door hangers with QR codes linking to project videos. Reputation marketing is a major driver — a steady stream of 5-star Google reviews.

9. Where did funding/capital come from; investors – private

10. Best way to achieve long-term success — The best approach is to build trust one honest roof at a time, stand firmly behind the work performed, and maintain a focus on lasting customer relationships rather than quick, one-time revenue.

11. Where do you see yourself/business in 5–10 years — The vision is to deepen the brand’s presence across the Metro Atlanta and Chattanooga markets, establishing Jaco Roofing as the go-to authority for residential, commercial, and multi-family roofing across the Georgia and Tennessee region.

12. Company/business you admire most (excluding yours)Chick-fil-A

Recommended Questions –

  • How important have good employees been to your success?
  • How long do you stick with an idea before giving up?
  • What motivates you?
  • What are your ideals?
  • How do you generate new ideas?
  • How do you define success?
  • How do you build a successful customer base?
  • What is your favorite aspect of being an entrepreneur?
  • What has been your most satisfying moment in business?
  • What do you feel is the major difference between entrepreneurs and those who work for someone else?
  • What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
  • In one word, characterize your life as an entrepreneur.

Optional Questions –

  • If you had the chance to start your career over again, what would you do differently?
  • How has being an entrepreneur affected your family life?
  • What is your greatest fear, and how do you manage fear?
  • How did you decide on the location for your business?
  • Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
  • If you could talk to one person from history, who would it be and why?
  • Who has been your greatest inspiration?
  • What book has inspired you the most? (OR what is your favorite book?)
  • What are some of the biggest mistakes you’ve made?
  • How can you prevent mistakes or do damage control?
  • What are your hobbies? What do you do in your non-work time?

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