• Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
Nurse Julie ATX provides personalized regenerative wellness, longevity, and aesthetic care in Georgetown, Austin, Round Rock, Cedar Park, Leander, and surrounding Central Texas communities, with a focus on science-backed, cell-based therapies designed to help clients feel healthier, more energized, balanced, confident, and renewed. Services include personalized peptide and hormone therapy, T-Shape 2 body sculpting and skin tightening, microneedling, PRP, and Botox/Brotox, with care plans tailored to each client’s goals.
Nurse Julie ATX focuses on addressing key concerns such as body recomposition and weight loss, health optimization and biohacking, and perimenopause-related symptoms including weight gain, fatigue, low libido, orgasm and sexual dysfunction, sensation loss, and joint pain. The practice serves women and men across different stages of life, with a primary focus on women ages 30–45, women 45+, men 30–45, and men 45+.
• Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
Julie Craig is a Family Nurse Practitioner (FNP) with more than 14 years of nursing experience. She also has Functional Medicine credentials and built her career across traditional healthcare and wellness settings before moving into regenerative medicine, medical aesthetics, IV nutrition, body contouring, and wellness optimization. She founded Nurse Julie ATX after experiencing burnout in traditional medicine and wanting to create a more personalized approach that focuses on underlying causes rather than simply managing symptoms. Nurse Julie ATX officially launched in June 2025 and is based in Georgetown, Texas, serving Austin and surrounding Central Texas communities.
• What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
Julie was inspired by her 14+ years of nursing experience and seeing patients struggle with fatigue, hormone imbalances, and other health concerns despite traditional medical care. She wanted to create a more personalized approach focused on helping people feel their best rather than simply treating symptoms.
• What three pieces of advice would you give to budding entrepreneurs?
◦ Stay committed to your purpose and remember why you started.
◦ Never stop learning and growing.
◦ Build genuine relationships and surround yourself with people who believe in your vision.
• To what do you most attribute your success?
Julie attributes her success to staying true to her mission, continuing to learn, and genuinely caring about the people she serves. Building trust and creating meaningful results for her patients have also been important parts of her success.
• How do you go about marketing your business? What has been your most successful form of marketing?
Julie relies on word-of-mouth referrals, client relationships, professional partnerships, and social media. Referrals have been especially valuable because they come from people who already trust her and her work.
• What is the best way to achieve long-term success?
Julie believes long-term success comes from staying committed to your values, continuing to learn, putting people first, and building genuine trust. Consistency and a willingness to evolve are also important.
• Where do you see yourself and your business in 5 – 10 years?
Julie sees herself continuing to expand access to personalized wellness care, developing innovative protocols, and building more partnerships throughout Central Texas and beyond while maintaining a personal approach to patient care.
