Question: Introduction to your business
Answer: T.O.M Digital Marketing is a New Jersey-based agency specializing in helping small and medium-sized businesses compete in the digital space. We provide tailored services including social media management, local SEO, email marketing, paid ads, and content creation. Our goal is simple: make digital marketing easy, effective, and ROI-driven for business owners who don’t have time to do it themselves.
Question: Brief description about yourself
Answer: I’m Andrew Decher, founder of T.O.M Digital Marketing. I have over six years of combined experience in sales and digital marketing, working with businesses to connect their products and services to the right audiences. My career has been built on creating strategies that generate measurable results and long-term growth for clients.
Question: What inspired you to start your business
Answer: While working with small and medium-sized businesses, I saw how hard it was for them to compete against large companies with big marketing budgets. Many didn’t have the time, knowledge, or tools to market effectively online. I realized I could bridge that gap — giving them access to the same strategies and results-driven approach as larger corporations.
Question: Three pieces of advice for budding entrepreneurs
Answer: Start lean, then scale. Don’t overcommit resources before you prove your model. Focus on your customers, not your competition. Be consistent. Most businesses fail because they stop showing up.
Question: Top three skills needed to be a successful entrepreneur
Answer: Adaptability, Communication & Problem-solving
Question: Average hours worked per day
Answer: On average, 10-12 hours. Entrepreneurship doesn’t stick to a 9-to-5.
Question: What you attribute your success to
Answer: Persistence and an obsession with delivering real value to clients.
Question: Marketing your business
Answer: Our best marketing is showing results for our clients. Social proof — through testimonials, case studies, and client referrals — has been our most powerful growth driver.
Question: Funding
Answer: T.O.M Digital Marketing was bootstrapped from day one, growing through reinvested profits. One brand I admire that followed a similar self-funded growth path in the digital marketing industry is Moz, which built authority and recognition without outside investors.
Question: Best way to achieve long-term success
Answer: Keep evolving with your industry while maintaining your core values.
Question: Where you see yourself in 5-10 years
Answer: Expanding nationally with a larger remote team, while remaining boutique enough to give each client personal attention.
Question: Company you admire the most
Answer: Moz – for its community-driven approach and thought leadership in digital marketing.
