1 – Q) Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
A) Bernuy Orthodontic Specialists, led by Dr. Neker Bernuy, is an orthodontic practice located in Georgetown, Texas (address: 1821 Westinghouse Rd Ste 1100). The practice offers patient‑centered orthodontic care using advanced technologies such as Invisalign, Damon System braces, traditional metal braces, and digital imaging—all tailored to individual goals, oral health, and budget. While their main location is in Georgetown, they serve patients in both Georgetown and South Austin areas, reflecting a multi‑location reach
2 – Q) Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
A) Dr. Bernuy earned his BDS and DDS degrees from University Federico Villarreal in Lima, Peru, graduating at the top of his class in 2002, with several national awards. After immigrating to the U.S. in 2003, he completed dental school at UT Health San Antonio, graduating Magna Cum Laude with Distinction in Research—and was inducted into both Omicron Kappa Upsilon and the Pierre Fauchard Academy. He then earned a Master of Science and a three‑year Specialty Orthodontic Residency from UNC Chapel Hill, regarded as one of the top programs in the U.S. He is also Board‑Certified in Orthodontics, remains active in continuing education, and brings over 20 years of experience to his patients
3 – Q) What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
A) Dr. Bernuy set out to provide comfortable, personalized, and technologically advanced orthodontic care for families in the Georgetown and Austin area. The idea grew from his vision to combine top‑tier clinical training and modern treatment options with a welcoming, family‑oriented environment
4 – Q) What three pieces of advice would you give to budding entrepreneurs?
A) Prioritize personalized care and trust: Create strong relationships and explain procedures clearly.
Invest in continuing education and modern technology: Stay up‑to‑date to deliver the best results.
Build a supportive team culture: A friendly, well‑trained team elevates patient experience.
5 – Q) What would you say are the top three skills needed to be a successful entrepreneur?
A)
Expertise & credibility – (e.g. board certification, mastery of procedures)
Communication & empathy – (patient education & personalized relationships)
Adaptability & innovation – (emerging technologies, flexible treatment options)
6 – Q) How many hours do you work a day on average?
A) Their Georgetown location typically operates Monday through Thursday ( 8 AM–5 PM), sometimes Saturdays by appointment, suggesting Dr. Bernuy may average around 40–50 hours/week including administrative and continuing education work.
7 – Q) To what do you most attribute your success?
A) Success is attributed to a combination of top‑ranked education, board certification, advanced treatment options (Invisalign, Damon, etc.), and a patient‑first atmosphere that emphasizes clarity, comfort, and individualized care
8 – Q) How do you go about marketing your business? What has been your most successful form of marketing?
A) Bernuy Orthodontics engages in local community presence (Georgetown/Austin directories and local reviews), maintains social media visibility, and uses word‑of‑mouth and patient testimonials. Positive reviews highlight the clinic’s cleanliness, welcoming staff, bilingual support, and state‑of‑the‑art technology as major draws. The most impactful form appears to be referrals and patient experience testimonials.
9 – Q) Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
A) No public information is available about external investors or venture funding. The practice likely started via professional capital, practice loans, and reinvested revenues. Dr. Bernuy’s advanced U.S. and international training probably provided the financial foundation to launch and expand.
10 – Q) What is the best way to achieve long-term success?
A) Long‑term success is built by consistently delivering high‑quality care, keeping pace with emerging orthodontic techniques, and cultivating lasting relationships with patients and families—creating trust, repeat referrals, and reputation growth
11 – Q) Where you see yourself and your business in 5 – 10 years?
A) Likely goals include expanding services and locations across the Austin‑Georgetown area, continuing to adopt new technologies, and maintaining excellence in patient care. This would reinforce their local leadership in orthodontics and family‑oriented practice.
12 – Q) Excluding yours, what company or business do you admire the most?
A) Given their focus on patient‑centered care and innovation, they may admire other healthcare organizations with similar values—such as other leading board‑certified orthodontic practices or innovative dental groups committed to education and technology.