Livy Dental – An Interview with Dr. Suji

by | Oct 11, 2023 | Dentist

1 – Q) Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

A) Hello, this is Dr. Suji, introducing my dental practice, Livy Dental, located in New Brunswick, New Jersey. At Livy Dental, we’re redefining the dental experience. Nestled in the heart of New Brunswick, it’s within walking distance from the New Brunswick Train Station and in very close proximity to Rutgers University’s Cook Douglas and College Avenue campuses.

Our practice is dedicated to revolutionizing oral healthcare with a focus on personalized, patient-centric approaches. We understand that each smile is unique, and our mission is to provide tailored solutions that cater to individual needs.

Our team of skilled professionals is committed to not only addressing immediate concerns but also empowering our patients with the knowledge and tools for long-term oral health.

2 – Q) What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

A) The decision to embark on this journey and establish my own dental practice was deeply rooted in a passion for providing exceptional oral healthcare in a setting that prioritizes individualized patient experiences.

Over the years, I’ve witnessed the transformative power that personalized dental care can have on a person’s confidence and overall well-being. This inspired me to create a space where patients feel heard, understood, and empowered in their oral health journey.

The idea for this practice was nurtured through a combination of my professional experiences, continuous education, and a keen understanding of the evolving needs of the community. I wanted to create a space that not only addressed immediate dental concerns but also fostered long-term relationships based on trust and education.

Moreover, I saw an opportunity to leverage advanced dental technologies and techniques to elevate the quality of care offered. This vision drove me to make significant changes and enhancements in the existing business model, ensuring that every patient who walks through our doors experiences the very best in modern dentistry.

In essence, it was the desire to make a positive impact on the lives of my patients and the community as a whole that fueled the inception and evolution of this practice.

3 – Q) What three pieces of advice would you give to budding entrepreneurs?

A) Prioritize Patient-Centered Care: In any healthcare venture, especially dentistry, always put your patients first. Listen attentively to their concerns, explain procedures clearly, and ensure they feel comfortable and informed throughout their visit. Building trust and establishing strong patient-doctor relationships are the cornerstones of a successful dental practice.

Embrace Continuous Learning and Innovation: Dentistry is a dynamic field with ever-evolving technologies and techniques. Stay committed to ongoing education and be open to adopting new technologies that can enhance the quality of care you provide. This not only keeps you at the forefront of dental advancements but also demonstrates your dedication to offering the best possible treatments.

Cultivate a Supportive Team and Workplace Culture: Surround yourself with a team that shares your commitment to excellence in patient care. Foster a positive and collaborative work environment where each member feels valued and motivated. A cohesive team not only enhances the overall patient experience but also contributes to the long-term success and growth of your practice.

Remember, success in dentistry, as in any entrepreneurial endeavor, requires a combination of clinical expertise, genuine care for your patients, and a forward-thinking approach to your practice. Stay passionate, stay curious, and always seek ways to improve and innovate.

4 – Q) What would you say are the top three skills needed to be a successful entrepreneur?

A) Clinical Excellence and Expertise: A solid foundation in dental skills is paramount. This includes not only proficiency in a wide range of dental procedures but also the ability to adapt to new technologies and techniques. Continuously honing and expanding your clinical knowledge ensures that you can offer the highest quality of care to your patients.

Effective Communication and Relationship-Building: Establishing trust with patients and colleagues is essential. Clear and empathetic communication helps patients feel at ease, understand their treatment options, and trust in your expertise. Additionally, building positive relationships with your team members fosters a supportive work environment, which is crucial for the overall success of the practice.

Business Acumen and Adaptability: Understanding the financial and operational aspects of running a dental practice is vital. This includes budgeting, marketing, strategic planning, and compliance with regulatory requirements. Additionally, the ability to adapt to changes in the industry and technology ensures that your practice remains competitive and relevant.

These skills, when combined with a genuine passion for oral healthcare and a commitment to patient well-being, form a strong foundation for success as an entrepreneur in the dental field.

5 – Q) How many hours do you work a day on average?

A) 7 to 8 Hours a day

6 – Q) To what do you most attribute your success?

A) I attribute my success to a combination of factors that have played pivotal roles in my journey as a dentist.

First and foremost, it’s a deep-seated passion for dentistry and a genuine desire to improve the oral health and overall well-being of my patients. This unwavering commitment has driven me to continually seek excellence in every aspect of my practice.

Additionally, staying attuned to advancements in dental technology and techniques has been instrumental. Embracing innovation and incorporating state-of-the-art tools and procedures allows me to provide the highest standard of care.

Equally crucial is the incredible team that surrounds me. Their dedication, skills, and shared commitment to patient-centric care have been invaluable. Together, we’ve created a positive and supportive environment that resonates with our patients.

Moreover, effective communication and a genuine empathy for my patients’ concerns have fostered trust and long-lasting relationships. Being able to connect on a personal level and address their individual needs has been a cornerstone of our success.

Lastly, a continuous pursuit of knowledge through ongoing education and professional development has been pivotal. Staying abreast of the latest trends and practices in dentistry ensures that we can offer the most advanced and effective treatments available.

In essence, it’s a combination of passion, innovation, teamwork, empathy, and a commitment to lifelong learning that has propelled me along this rewarding journey.

7 – Q) How do you go about marketing your business? What has been your most successful form of marketing?

A) Marketing our dental practice involves a multifaceted approach that aims to reach and engage with our target audience effectively.

In terms of the most successful form of marketing, I would say that word-of-mouth referrals have been incredibly powerful. The trust and satisfaction of our existing patients are the best endorsements we can receive. Their recommendations to friends and family have consistently brought in new patients who often become long-term members of our dental family.

We prioritize establishing a strong online presence. This includes a user-friendly website that provides valuable information about our services, team, and patient testimonials. Additionally, we actively engage with our community through social media platforms, sharing informative content, tips for oral health, and updates about our practice.

Search Engine Optimization (SEO) plays a crucial role in ensuring that our website ranks well in search engine results. This helps potential patients find us when they’re searching for dental services in our area.

Another significant aspect of our marketing strategy is patient referrals. We place a strong emphasis on providing exceptional care and building strong relationships with our patients. This often leads to them referring friends and family to our practice.

Participating in local events and community outreach programs allows us to connect with our community on a personal level. This not only helps in raising awareness about our practice but also demonstrates our commitment to the well-being of the community we serve.

Additionally, online reviews and testimonials have proven to be highly influential. Positive feedback from satisfied patients not only boosts our online reputation but also instills confidence in potential patients who are considering our services.

In summary, our marketing strategy is a blend of digital presence, community engagement, and a strong focus on providing exceptional patient experiences, which ultimately fuels our growth and success.

8 – Q) Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

A) The initial funding for our dental practice primarily came from a combination of personal savings, a small business loan.

This allowed us to secure the necessary equipment, lease suitable space, and hire a skilled team to launch the practice.

and establishing relationships with dental suppliers and service providers.

Moreover, we sought out professional advice from financial advisors and consultants who specialize in healthcare entrepreneurship.

Their insights and guidance were invaluable in structuring our financial plan and ensuring that our practice was on a sustainable growth trajectory.

We didn’t rely heavily on external investors; we recognized the importance of establishing strong relationships with financial institutions and exploring opportunities for future expansion.

This involved maintaining a solid credit history, showcasing steady business growth, and cultivating a reputation for excellence within the community.

In essence, our approach was a blend of personal investment, strategic financial planning, and a focus on building a solid foundation for sustainable growth.

9 – Q) What is the best way to achieve long-term success?

A) In my experience, the key to achieving long-term success in dentistry, as in any field, lies in a combination of dedication, continuous learning, and a patient-centered approach.

Ethical Practice and Integrity: Upholding the highest ethical standards in patient care, billing, and professional conduct is non-negotiable. Trust and reputation are hard-earned and should be protected at all costs.

Dedication to Excellence: Striving for excellence in every aspect of patient care should be a non-negotiable priority. This includes staying updated with the latest advancements in dental technology and techniques, maintaining high standards of clinical proficiency, and ensuring that each patient receives the best possible treatment.

Continuous Learning and Professional Development: Dentistry is a dynamic field, constantly evolving with new technologies and approaches. Committing to ongoing education and professional development is essential. This not only enhances your clinical skills but also keeps you at the forefront of the latest trends and innovations in dentistry.

Patient-Centered Care: Building strong patient-doctor relationships based on trust, empathy, and effective communication is paramount. Understanding each patient’s unique needs, fears, and preferences allows for personalized care and creates a positive, comfortable experience. This fosters long-term loyalty and word-of-mouth referrals.

Adaptability and Innovation: The ability to adapt to changes in the industry, technology, and patient expectations is vital. Embracing innovation and being open to incorporating new technologies or treatment modalities can set you apart in providing cutting-edge care.

Community Engagement and Networking: Actively participating in the community and building relationships with fellow healthcare professionals can lead to collaborative opportunities and referrals. It also establishes your practice as an integral part of the community’s healthcare landscape.

Business Acumen: Developing a sound understanding of the business side of dentistry is crucial for long-term success. This includes effective practice management, strategic planning, and staying abreast of financial and operational best practices.

In summary, achieving long-term success in dentistry requires a holistic approach that combines clinical excellence, ongoing education, patient-centered care, and a strong business acumen. It’s a commitment to continuous growth, both professionally and personally, that ultimately paves the way for a fulfilling and successful career in dentistry.

10 – Q) Where you see yourself and your business in 5 – 10 years?

A) In the next decade, I hope to see our practice become a recognized center of excellence in oral healthcare, known for its unwavering commitment to excellence, innovation, and, most importantly, the well-being of our patients.

On a personal note, I plan to continue my commitment to ongoing education and professional development.

This will ensure that I remain at the forefront of advancements in dentistry, enabling me to provide the highest level of care to my patients.

In summary, I see the next 5-10 years as a period of exciting growth, both professionally and for our practice. Through a combination of advanced clinical skills, cutting-edge technology, and a steadfast dedication to patient-centric care,

I am confident that we will continue to positively impact the oral health and well-being of our community

11 – Q) Excluding yours, what company or business do you admire the most?

A) Other than dentistry, I admire a boutique that offers fresh juices, snacks, as well as art and flowers

12 – Q) How important have good employees been to your success?

A) Good employees have been absolutely integral to the success of our dental practice. They are the backbone of our operation, embodying our commitment to exceptional patient care and professionalism.

Their clinical expertise and dedication to staying updated with the latest advancements in dentistry have consistently elevated the quality of care we provide. Their ability to connect with patients on a personal level, making them feel comfortable and informed, has been instrumental in building trust and long-lasting relationships.

Moreover, our team’s collaborative spirit and effective communication have created a positive work environment, which directly translates into a seamless and pleasant experience for our patients.

In essence, our success is a reflection of the collective efforts and expertise of our team. Their contributions extend beyond the clinical realm, influencing every aspect of our practice from patient satisfaction to operational efficiency.

13 – Q) What motivates you?

A) What motivates me as a dentist is the profound impact that I can have on the lives of my patients. Knowing that I can alleviate pain, restore confidence through cosmetic procedures, and contribute to their overall well-being is incredibly fulfilling.

Additionally, the ever-evolving nature of dentistry itself is a significant source of motivation. The field is dynamic, with new technologies and techniques constantly emerging. This constant learning and adaptation keep me engaged and excited to provide the best possible care.

Furthermore, the trust that my patients place in me is a powerful motivator. It inspires me to continuously strive for excellence and to ensure that every patient receives the highest standard of care tailored to their unique needs.

Finally, the sense of community within the healthcare profession is another driving force. Collaborating with colleagues, specialists, and other healthcare professionals allows for a holistic approach to patient care, ultimately leading to better outcomes.

In essence, it’s the combination of making a positive impact on patients’ lives, the dynamic nature of dentistry, the trust of my patients, and the sense of community within the profession that keeps me motivated and passionate about what I do.

14 – Q) What are your ideals?

A) Integrity and ethical practice are non-negotiable for me.

Upholding the trust that my patients place in me is of utmost importance.

This means being transparent, honest, and always prioritizing the best interests of my patients.

My ideals are deeply rooted in providing compassionate, patient-centered care. I believe in treating each individual with respect, empathy, and personalized attention, understanding that every patient has unique needs and concerns.

Clinical excellence is another fundamental ideal for me.

I strive to deliver the highest standard of dental care by staying at the forefront of advancements in the field.

This includes continuous education and adopting the latest technologies and techniques to ensure optimal treatment outcomes.

I also value community engagement and giving back. Actively participating in local events, providing educational resources, and collaborating with other healthcare professionals allows me to contribute to the overall health and well-being of the community.

Lastly, I believe in fostering a positive and supportive work environment for my team. A cohesive and motivated team is essential for providing the highest level of care to our patients.

In summary, my ideals encompass patient-centered care, clinical excellence, integrity, community engagement, and creating a positive work culture. These principles guide my practice and serve as the foundation for the care and service I aim to provide.

15 – Q) How do you build a successful customer base?

A) Deliver Exceptional Patient Care: The foundation of any successful dental practice is providing top-notch care. This includes not only clinical expertise but also creating a comfortable and welcoming environment for patients.

Establish Trust and Build Relationships: Trust is crucial in healthcare. Taking the time to listen to patients’ concerns, explain procedures, and involve them in their treatment plans fosters a strong patient-doctor relationship.

Prioritize Communication: Effective communication is key. This involves not only explaining procedures in understandable terms but also being responsive to patients’ questions and concerns, whether in person, over the phone, or through digital channels.

Provide Personalized Treatment Plans: Recognize that each patient is unique and has specific needs. Tailor treatment plans to address their individual concerns and preferences.

Offer Educational Resources: Providing educational materials on oral health and hygiene empowers patients to take an active role in their dental care. This can be through pamphlets, informative websites, or even workshops.

Utilize Technology for Efficiency: Embrace digital tools for appointment scheduling, reminders, and follow-ups. This not only streamlines operations but also enhances patient experience.

Encourage Feedback and Reviews: Actively seek feedback from patients on their experiences. Positive reviews and testimonials can be powerful tools for attracting new patients.

Engage in Community Outreach: Participate in local events, offer free dental check-ups, or provide educational workshops in the community. This not only raises awareness about your practice but also demonstrates a commitment to community well-being.

Offer Referral Incentives: Encourage current patients to refer friends and family by offering incentives like discounts on future treatments or special promotions.

Stay Consistent and Reliable: Consistency in providing high-quality care and maintaining a professional demeanor is essential for building trust and a positive reputation.

By focusing on these strategies, you can cultivate a loyal and satisfied customer base that will not only return for their own dental needs but also refer others to your practice.

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