An Interview with Justin Waters – Serenity Smiles

by | Feb 27, 2023 | Dentist

Executive Summary

Serenity Smiles is built around treating patients with high anxiety since it is equipped for IV sedation dentistry. Quality and a client-centered approach are the top priorities at Serenity Smiles.

Kindly give readers an introduction to your business. Please include what your business is all about, in which city you are located, and if you have offices in multiple locations/ cities.

Serenity Smiles is built around treating patients with high anxiety since it is equipped for IV sedation dentistry. Quality and a client-centered approach are the top priorities at Serenity Smiles. We are located on Via De Ventura and Hayden in Scottsdale AZ.

Give us a brief description of yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

Dr. Justin Waters is originally from AZ. Attended undergraduate in NM and then moved back to AZ for dental school. Dr. Waters attended dental school at Midwestern College of Dental Medicine in Glendale AZ.

What inspired you to (start a new business venture) or (make significant changes in an existing business)?

I decided to get my own office after working as an associate at other dental practices. I was seeing the business side of running a practice, and then decided it was something that I could try doing for myself.

How did the idea for your business come about?

I bought a running dental practice, but I want to elevate the quality and the customer service that provides.

Who has been your greatest inspiration?

Dr. William Fulcher and Dr. Kent Tuttle.

What makes you different from other businesses in your industry?

Having a patient-centered approach, and treating people with dignity and kindness. I have many of my patients explain that this is what makes Serenity Smiles so different.

To what do you most attribute your success?

I attribute the team that I work with to my success. Without a great team of people working in my practice, I would not have had any success.

What do you think is the best way to achieve long-term success in business?

Being fair and honest with people.

Where do you see yourself and your business in 5 – 10 years?

Hopefully, my business will grow and we will be able to provide more services for the people of Scottsdale.

Excluding yours, what company or business do you admire the most?

Not Sure.

Who is your target demographic?

Anyone who has teeth issues, or wants a hometown-style dentist.

Please list 3-5 talking points about your business that you feel are most relevant to your target audience.

Serenity Smiles is equipped for IV sedation. Serenity Smiles puts quality first. Serenity smiles are able to do same-day dentistry

What are your overall thoughts on your industry? Any advice you could give people about your industry?

Dentistry is becoming overrun by corporations which makes it difficult for dentists to own their own businesses. I believe that private practicing dentists should start to find individuals to sell their practices to rather than letting corporations take over.

Is your business involved with any charitable organizations, social causes, or non-profit work?

Tuttle Shuttle Charity, we give smiles away to patients, and the goal for 2023 is 60 smiles!

How do you give back and support your community?

Working with the Tuttle Shuttle Charity.

How important have good employees been to your success?

Having the right team will make or break a dental practice.

What motivates you?

Helping people.

How do you generate new ideas?

I generate new ideas through collaboration.

How do you define success?

Success is when you have been able to influence people around you in a positive way.

How do you build a successful customer base?

Getting customers in the door and then providing the best experience they have ever had.

What is your favorite aspect of being an entrepreneur?

Being able to determine my own destiny.

What has been your most satisfying moment in business?

Just having my own business is satisfying.

What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?

We have a positive and supportive culture, and we established this because our leadership leads by example.

If you had the chance to start your career over again, what would you do differently?

I would have gotten into school earlier so I could own my own practice sooner.

What is your greatest fear in business, and how do you manage fear?

My greatest fear is not being able to make it, and I manage this fear knowing that if I do my best every day then everything will fall into place.

How did you decide on the location for your business?

I live in Scottsdale and wanted to be close to home.

If you could talk to one person from history, who would it be and why?

Not sure.

What book has inspired you the most (or what is your favorite book)?

Jordan Petersons’ 12 Rules for life.

What sacrifices have you had to make to be a successful entrepreneur?

You have to sacrifice your lifestyle for a while in order to ensure your business is successful.

What would you say are the top three skills needed to be a successful entrepreneur?

Communication, Charisma, and networking.

What three pieces of advice would you give to entrepreneurs looking to get started in your industry?

Learn how to do dentistry really well before looking to buy an office.
Master your communication skills. Learn to give everyone the respect and dignity they deserve

Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

I am not sure.

What do you feel is the major difference between entrepreneurs and those who work for someone else?

Your ability to evaluate risk is different between those who work for others and people who work for themselves.

Business Name

Serenity Smiles

Contact Name

Justin Waters

Business Phone



Email Address

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