1 – Q) Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
A) Grow And Glow Agency is a digital marketing company based in Austin, Texas. We help businesses strengthen their online presence through services such as SEO, paid advertising, social media management, web design and development, and PR and media placement. Our strategies are designed to generate leads, increase online visibility, and drive revenue. We also pride ourselves on building lasting relationships founded on integrity, respect, and compassion.
Our founder, Afreen Kamal, has 13+ years of expertise in digital marketing. After spending 2 decades in the corporate world, she took a bold leap of faith to establish Grow And Glow Agency. The journey has been challenging yet incredibly rewarding—an experience that is reflected in every project we undertake.
2 – Q) Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
A) I have 13+ years of expertise in the digital marketing, and my journey has been a mix of both learning and building. One of my biggest achievements has been creating a business that not only helps clients get real results—more leads, better visibility, and stronger brands—but also builds lasting relationships based on trust and integrity. I’ve had the chance to work with amazing businesses across different industries, and seeing their growth has been the most rewarding part of my career. For me, Grow And Glow Agency isn’t just about marketing—it’s about making an impact on people and helping businesses thrive.
3 – Q) What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
A) After spending nearly two decades in the corporate world, I felt the need to pursue something more impactful and personal. I wanted to create a business that could directly support small and local businesses in building a strong online presence and achieving real growth. With over 13 years of digital marketing expertise, I took a bold step and launched Grow And Glow Agency.
4 – Q) What three pieces of advice would you give to budding entrepreneurs?
A)
- Start with clarity: Be crystal clear about your vision, your target audience, and the problem you are solving. Without direction, it’s easy to get lost.
- Focus on consistency over perfection: Success in business and marketing comes from showing up consistently—whether it’s content, outreach, or client follow-ups.
- Invest in relationships: Build genuine connections with clients, partners, and your community. Strong relationships open more doors than ads ever will.
5 – Q) What would you say are the top three skills needed to be a successful entrepreneur?
A)
- Adaptability: The digital landscape changes daily. Being able to pivot strategies when needed is crucial.
- Resilience: Challenges, failures, and setbacks are part of the journey. Resilience keeps you moving forward.
- Strategic Thinking: Knowing how to align short-term actions with long-term goals separates those who hustle endlessly from those who scale sustainably.
6 – Q) How many hours do you work a day on average?
A) On average, I work around 8-9 hours a day. Of course, some days run longer depending on client projects, deadlines, or networking events, while other days are more flexible. As an entrepreneur, I’ve learned that it’s less about counting hours and more about managing energy and focus. I prioritize setting aside time for strategy, client communication, and team support, while also making sure there’s space for family and personal well-being.
7 – Q) To what do you most attribute your success?
A) I attribute much of my success to a combination of consistency, innovation, and client trust. At Grow And Glow Agency, we’ve built a reputation for not only delivering measurable results—like more leads and stronger online visibility—but also for genuinely caring about our clients’ growth. That trust and long-term vision have been the foundation of our success.
8 – Q) How do you go about marketing your business? What has been your most successful form of marketing?
A) At Grow And Glow Agency, I believe in practicing what the agency preaches. The team markets the business through a mix of strategies—SEO to stay visible in searches, smeta ads to generate qualified leads, social media to connect with the community, networking groups like BNI to build referrals, and PR to showcase client successes and industry expertise.
The most successful form of marketing so far has been relationship-driven. Word of mouth, referrals, and the trust built through networking have consistently brought in the best clients. While digital campaigns are effective, nothing has matched the results of creating genuine connections and letting satisfied clients share their positive experiences.
9 – Q) Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
A) Grow And Glow Agency was completely self-funded. I chose to build the company using my own savings and resources rather than seeking outside investors. I believed in starting lean, keeping control over the direction of the agency, and reinvesting profits back into growth. This approach allowed the business to stay true to its vision without external pressure.
Instead of looking for investors, I focused on building strong client relationships and delivering results that generated consistent revenue. Over time, that steady growth became the foundation for scaling the agency and expanding its services.
10 – Q) What is the best way to achieve long-term success?
A) The best way to achieve long-term success is to balance innovation with integrity. Stay ahead by adopting new technologies and marketing strategies, but never lose sight of your core values. If you consistently provide real value, treat clients like partners, and adapt with the times, long-term success will naturally follow.
11 – Q) Where you see yourself and your business in 5 – 10 years?
A) In the next 5 to 10 years, I see Grow And Glow Agency continuing to expand its reach while staying true to its core values. My goal is to become a trusted partner for businesses not just in Texas, but nationwide, by offering innovative digital marketing solutions that adapt to the ever-changing online landscape.
I also envision growing our team, creating more opportunities for talented professionals, and further strengthening our reputation as an agency that delivers measurable results with integrity and compassion. Ultimately, I want Grow And Glow to be known as the agency that helps businesses not only grow, but truly thrive for the long term.
