Introduction to the Business
NakedBeauty MD is a physician-formulated, medical-grade skincare line founded by Harvard fellowship-trained facial plastic surgeon Dr. Catherine Chang. Based in Beverly Hills, California, NakedBeauty MD was developed to bridge the gap between clinical in-office treatments and at-home skincare results.
Unlike influencer-driven beauty brands, NakedBeauty MD is rooted in surgical-level anatomical expertise and evidence-based formulation. Every product is designed to support skin health at the cellular level using clinically validated ingredients such as peptides, growth factors, and advanced hydrators. The goal is simple: to deliver refined, luminous, structurally supported skin without unnecessary fillers, irritants, or marketing hype.
While headquartered in Beverly Hills, NakedBeauty MD serves patients nationwide through e-commerce and physician partnerships.
About Dr. Catherine Chang
Dr. Catherine Chang is a Harvard fellowship-trained facial plastic and reconstructive surgeon based in Beverly Hills. She completed advanced fellowship training in facial plastic surgery and has built a reputation for natural, refined surgical outcomes.
Her background in facial anatomy, wound healing, collagen remodeling, and skin regeneration directly informs the development of NakedBeauty MD. Over years of treating patients surgically and non-surgically, she recognized a recurring issue: even the most advanced procedures could be compromised by suboptimal skincare.
NakedBeauty MD was born from that clinical insight. It represents an extension of her surgical philosophy, precision, restraint, and structural integrity.
What Inspired You to Start NakedBeauty MD?
The inspiration came from clinical necessity.
As a facial plastic surgeon, I operate at the deepest anatomical layers of the face. I understand how collagen behaves, how tissue heals, and how aging structurally changes the skin. Yet I repeatedly saw patients using over-the-counter products that were either ineffective or overly aggressive.
There was a clear disconnect between what dermatologic science had achieved and what was being marketed to consumers.
NakedBeauty MD was created to close that gap. I wanted formulations that respected the skin barrier, stimulated collagen responsibly, and complemented surgical and non-surgical treatments. The brand emerged from patient need, not trend forecasting.
Three Pieces of Advice for Budding Entrepreneurs
1. Build from expertise, not ego. Solve a real problem you understand deeply.
2. Validate before scaling. Clinical data and patient feedback matter more than hype.
3. Protect your brand integrity early. Compromises in the beginning become liabilities later.
Top Three Skills Needed to Be a Successful Entrepreneur
• Strategic thinking
• Emotional resilience
• Relentless attention to detail
Entrepreneurship is less about bold vision and more about disciplined execution.
How Many Hours Do You Work a Day on Average?
Between surgery, patient care, research, and brand oversight, my days typically range from 10 to 12 hours. However, entrepreneurship is not measured by hours—it is measured by accountability. When you own the outcome, the clock becomes secondary.
To What Do You Attribute Your Success?
Clinical rigor and consistency.
In both surgery and skincare formulation, there is no substitute for precision. I do not release a product unless it meets the same standards I would expect in an operating room. Patients recognize integrity, and trust compounds over time.
Marketing Strategy
The most successful form of marketing for NakedBeauty MD has been education.
Instead of relying on aggressive advertising, we focus on explaining ingredient science, collagen biology, and long-term skin health. Patients respond to clarity. Physician credibility, before-and-after outcomes, and informed storytelling have been more powerful than paid campaigns alone.
In aesthetics, authority drives longevity.
Funding and Capital
NakedBeauty MD was privately funded. The decision to maintain ownership control allowed for disciplined growth without compromising formulation quality or manufacturing standards.
The brand was built methodically, prioritizing product integrity over rapid expansion.
Best Way to Achieve Long-Term Success
Long-term success requires restraint.
Many brands scale quickly and dilute their standards. Sustainable success comes from maintaining quality, reinvesting in research, and protecting the brand’s core philosophy. Consistency builds trust. Trust builds longevity.
Where Do You See Yourself and NakedBeauty MD in 5–10 Years?
Over the next decade, I see NakedBeauty MD expanding its physician network and continuing to refine advanced peptide and regenerative-based formulations. My goal is not mass retail distribution. It is clinically relevant. I envision NakedBeauty MD becoming synonymous with anatomically informed skincare, where every formulation has a purpose grounded in surgical science.
How Important Have Good Employees Been?
Essential. In both surgery and business, excellence is a team effort. A brand’s culture reflects its leadership standards. We prioritize professionalism, education, and accountability.
What Motivates You?
Patient & skin transformations: both physical and psychological. Seeing a patient and NakedBeauty MD consumers feel confident without looking altered is profoundly satisfying.
How Do You Define Success?
Success is delivering consistent, predictable results without compromising ethics.
How Do You Build a Successful Customer Base?
By prioritizing outcomes over trends. When consumers see real improvement—firmer skin, improved texture, healthier barrier function- they return. Retention is a byproduct of results.
Culture Within Your Organization
The culture at NakedBeauty MD is clinical, disciplined, and research-oriented. We do not chase fads. We evaluate, test, and refine. That tone was established by design. When your foundation is medicine, your culture must reflect medical standards.
In One Word, Characterize Your Life as an Entrepreneur
Intentional.
If You Could Start Over, What Would You Do Differently?
I would begin investing in proprietary formulation research earlier. Intellectual property is one of the strongest long-term assets in a clinical brand.
Greatest Fear and How You Manage It
Complacency. The aesthetic industry evolves rapidly. Ongoing education and continuous evaluation mitigate stagnation.
How Did You Choose Beverly Hills?
Beverly Hills is a global epicenter for plastic surgery and medical aesthetics. Patients come from all around the world expecting sophisticated, natural-looking results. It is an environment that demands excellence.
Is There a Formula for Success?
There is no universal formula, but there is a pattern: discipline, patience, and sustained quality control.
What Makes You Happy?
Delivering refined results that enhance, not change, someone’s natural features.
