In order for your interview to be posted on Magazine/News Placement Sites, kindly answer the mandatory questions listed below. We would also suggest answering the “Recommended” ones though. Please understand the more questions you answer, the better your interview will look. If you want your business to be successful, you will have to be prepared to be interviewed by serious newspapers and magazines. So consider this as a Media training exercise. The list of questions we are asking are the ones most Public Relations company uses to prepare you before scheduling an interview.
Please try and be honest and avoid “cliché” answers.
Also, make sure to send in a high resolution photo (preferably headshot) with this interview. If you can send additional photos (of your company) it will help. You can also send a video of your company with the interview. Please understand that the more information you send, the better your interview will stand out from others.
Please note we reserve the final right on selecting which answers to publish as well as story angles to use. If you want to preview the interview before we post it, kindly let us know.
Mandatory Questions –
Question:- Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
Answer:- Your Business Marketer is a small digital marketing agency located in Hudson, OH and catering to small business in NE Ohio. We service the ad needs of companies in Akron, Canton, and Cleveland area.
Question:- Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
Answer:- With a business degree from Kent State University and a very entrepreneurial spirit, Mike Snellenberger enjoys the daily adventure of helping businesses grow! Having started and operated a couple small businesses himself, he understands the needs and inner workings to make a business successful.
Question:- What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
Answer:- With a background in business and drive to help companies grow, Your Business Marketer loves helping by using the latest technology and techniques in digital marketing.
Question:- What three pieces of advice would you give to budding entrepreneurs?
Answer:- Work smarter. Not harder. Enjoy what you do! Don’t be afraid to ask for help.
Question:- What would you say are the top three skills needed to be a successful entrepreneur?
Answer:- Self awarenesss. Drive. Unwilling to quit.
Question:- How many hours do you work a day on average?
Answer:- 7
Question:- To what do you most attribute your success?
Answer:- Building a great team.
Question:- How do you go about marketing your business? What has been your most successful form of marketing?
Answer:- Digital marketing through SEO, PPC, and social media
Question:- Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
Answer:- Personal assets
Question:- What is the best way to achieve long-term success?
Answer:- Continuously learning and improving
Question:- Where you see yourself and your business in 5 – 10 years?
Answer:- Having a team that can continue to grow with me and enjoy working together.
Question:- Excluding yours, what company or business do you admire the most?
Answer:- Apple is a very impressive company how they have changed the way the world works.
Recommended Questions –
Question:- How important have good employees been to your success?
Answer:- They are a huge impact to success. Something that took me too long to learn but am fortunate to be surrounded with a great team!
Question:- How long do you stick with an idea before giving up?
Answer:- If it’s a good idea and I believe in it….as long as it takes!
Question:- What motivates you?
Answer:- Family and helping other families grow their businesses.
Question:- How do you generate new ideas?
Answer:- Continuously learning and reading
Question:- How do you define success?
Answer:- Happiness. Reaching goals set out.
Question:- How do you build a successful customer base?
Answer:- Build the relationship with clients and really get to know their goals/ dreams.
Question:- What is your favorite aspect of being an entrepreneur?
Answer:- Flexibility to spend time with family.
Question:- What do you feel is the major difference between entrepreneurs and those who work for someone else?
Answer:- They are risk takers. Something that cannot be taught.
Question:- What kind of culture exists in your organization?
Answer:- How did you establish this tone and why did you institute this particular type of culture?
Question:- In one word, characterize your life as an entrepreneur.
Answer:- Exciting
Optional Questions –
Question:- If you had the chance to start your career over again, what would you do differently?
Answer:- Hire more talented people earlier
Question:- Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Answer:- Consistency and being persistent.
Question:- What are your hobbies? What do you do in your non-work time?
Answer:- Traveling and exploring new places. Great food! Golf and sports. Enjoying time with family and friends.