An Interview with Promising Digital Marketer in Arizona, Eddie Ortiz

by | Jul 7, 2023 | Internet Marketing

1 – Q) Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

Ans: Local Digital Genius Empowers Small Businesses by Providing Affordable, Stress-free Digital Marketing Solutions.

2 – Q) What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

Ans: Located in Gilbert, AZ, Local Digital Genius is committed to empowering small businesses in establishing a strong online presence. We begin by creating outstanding websites and implementing thorough on-site and off-site SEO techniques to optimize their online visibility. Once a strong foundation is laid, we collaborate with our partners to enhance their brand by amplifying their presence on prominent social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok. As a comprehensive full-service digital marketing agency, we offer tailored solutions to meet the unique needs of every business we serve.

3 – Q) Kindly give us a brief description about yourself.

Ans: With over two decades of experience in the digital marketing industry, I bring a wealth of expertise to the table. Throughout my career, I have had the privilege of working with renowned agencies, earning accolades and commendations for my contributions in aiding small businesses nationwide. I am proud to be Google certified, a testament to my proficiency in running triumphant digital marketing campaigns across various verticals. My extensive background equips me with the knowledge and skills necessary to deliver exceptional results in the ever-evolving world of digital marketing.

With over 20 years of industry experience, I have come to realize that digital marketing cannot be confined to a one-size-fits-all approach. Each business possesses its unique goals, challenges, and desired outcomes, which require tailored solutions. Unfortunately, this understanding often gets overshadowed as larger businesses prioritize scaling their operations. The individualized approach and customized solutions that small businesses truly need end up being neglected, leaving them paying for services that fail to make a significant impact on their online growth and promotion.

Motivated by this realization, I founded Local Digital Genius. My mission is to provide personalized digital marketing services to my clients while educating them on the intricacies of online marketing. By setting realistic expectations and fostering transparent communication, I aim to minimize disappointments and cultivate trustworthy business partnerships. My goal is to empower businesses with the knowledge and tools they need to thrive in the digital landscape, ensuring their growth aligns with their unique vision and objectives.

4 – Q) What three pieces of advice would you give to budding entrepreneurs?

Ans: If I were to provide three pieces of advice to aspiring entrepreneurs, they would be as follows:

1. Take decisive action: Remember, nothing will be accomplished unless you take the necessary steps. Avoid overthinking and instead focus on identifying the most pressing needs in the market. Develop innovative solutions that address these needs and take action to bring your ideas to life.

2. Dedicate daily efforts to your business: Consistency is key. Allocate time each day to work on your business, whether it involves refining systems and processes, implementing effective marketing strategies, or cultivating valuable business relationships. Collaborating with others can significantly expedite your progress, so seek out potential partners or mentors to accelerate your journey.

3. Embrace persistence: Entrepreneurship is not an easy road, and challenges are inevitable. During difficult times, find solace in moments of solitude and reconnect with your initial motivations. Remember your “why” – the driving force that compelled you to embark on this journey. Let it fuel your determination and serve as a reminder of your ultimate goals. Never lose sight of your purpose and never give up.

By taking action, maintaining consistent effort, and embracing resilience, you can navigate the entrepreneurial journey with greater confidence and increase your chances of long-term success.

5 – Q) What would you say are the top three skills needed to be a successful entrepreneur?

Ans: The top three skills to be an entrepreneur are:
1. Courage
2. Researcher
3. Discipline

6 – Q) How many hours do you work a day on average?

Ans: I work 8-10 hours a day, I also work on Saturday and Sunday. I take time off as needed but for the most part I am working on the business in some way all of the time.

7 – Q) To what do you most attribute your success?

Ans: The support from my wife and family. I couldn’t have done this without them.

8 – Q) How do you go about marketing your business? What has been your most successful form of marketing?

Ans: The “genius” behind “Local Digital Genius” lies in its ability to seamlessly integrate all the essential components. Prior to initiating your marketing efforts, it’s crucial to have a solid foundation in place. This begins with creating a compelling website that captures your brand essence. Additionally, on-page and technical SEO optimizations are vital to ensure proper indexing by search engines like Google.

Establishing efficient systems and processes for client onboarding is equally important. Once you’ve streamlined these aspects and successfully managed a few clients, it’s time to expand your online presence. Launching your Facebook business page, Instagram, and LinkedIn profiles allows you to connect with a wider audience. Consider boosting your posts to increase visibility and reach.

To further enhance your brand exposure, consider running a targeted social media advertising campaign. This will help your brand gain recognition in the marketplace. When you subsequently engage in sales outreach efforts, potential clients will recall seeing your presence on social platforms. This familiarity and name recognition will significantly facilitate your outreach and make the process smoother.

By following this strategic progression, you can effectively leverage the power of a well-rounded digital marketing approach, ensuring a strong online presence and improved outreach to potential clients.

9 – Q) Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

Ans: My business was self-funded. There wasn’t a lot of overhead. I had savings from my 401k that covered initial expense and research and development. If I need to raise money, I could reach out to venture capitalist, business loan, or personal loan.

10 – Q) What is the best way to achieve long-term success?

Ans: The best way to achieve long-term success is to never stop learning, never quit, and celebrate victories along the way.

11 – Q) Where you see yourself and your business in 5 – 10 years?

Ans: I believe that my business will be a leader in the industry, I plan on collaborating with other professionals in my industry to work together to provide solutions for our business partners as the industry continues to evolve.

12 – Q) Excluding yours, what company or business do you admire the most?

Ans: I hold great admiration for Spyfu, a digital marketing software company that agencies rely on to analyze online performance data for businesses. By leveraging their tools, businesses can effectively determine the course of their digital marketing strategy. Spyfu offers exceptional software solutions at an affordable price, making it accessible for small businesses like mine to obtain valuable data that larger companies typically charge significantly more for. Their commitment to affordability and quality empowers businesses of all sizes to make informed decisions and compete in the digital landscape.

13 – Q) How long do you stick with an idea before giving up?

Ans: Ideas are important to me. When I take time to research and study the idea, I look for validity, will it stand through scrutiny and can it be vetted. Does it solve a problem now or do I store it for future use. Either way they are important to me and I never simply discard them.

14 – Q) What motivates you?

Ans: My family motivates me. I am highly competitive. I like to win, and I love to learn. So, my motivation lies in my desire to become a better person.

15 – Q) What are your ideals?

Ans: My ideals are: Love for God, Love for family, Integrity – I love truth no matter how hard it is to hear it. It always leads me to the right decision. Work hard, never quit.

16 – Q) How do you define success?

Ans: Success is my ability to believe the best, most noblest, most truest thing I can about a thing. Then taking the necessary steps to live a life that is worthy of the things I believe.

17 – Q) What has been your most satisfying moment in business?

Ans: My most satisfying moment as an entrepreneur is when I learn something new. Whether it be system, vendor, analytics, sales technique. This is the fuel that keeps me going.

18 – Q) In one word, characterize your life as an entrepreneur.

Ans: The one word that characterizes my life as an entrepreneur is: Alive

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