Interview with Chris Stinton – Owner and Chief Executive Officer Honest Exteriors

by | Dec 28, 2021 | Roofing

Q – Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

We specialize in Exteriors of Residential and Commercial properties. We also work with our clients on Insurance restoration. Our most important service criteria is providing a transparent experience that sheds light to facets of projects or processes. Our clients kept updated through all phases of their project. We are located in Minnetonka, MN and service the Twin cities metro and surrounding areas.

Q – Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

I grew up in Fargo, ND. I went to college there, then moving to Minneapolis after my first degree in business. After managing retail stores for years I went back to college where I received a bachelor’s degree in Business Management from Metropolitan State University. In 2008 I entered into home improvements then grew into an Exteriors specialist. Since then I grew quickly between several companies that served dozens of training programs, conferences, semaniars, trade shows, speaking, managing, training, and 10Xing my business which I achieved, Top sales for 7 years. In 2018 I started a Real estate holding company where flipping homes grew quickly into owning and operating Commercial properties.

Q – What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

I’ve been a business owner for years before starting Honest Exteriors so the process was smoother than one starting from scratch. The motivation of starting Honest Exteriors came from all the experiences and wanting change in the right direction to better serve clients and homeowners. I really enjoy working for these companies. I’ve seen the good, bad, and the ugly dark side of the industry. I’ve seen everything from insurance carriers committing bad faith claims all the way to people committing insurance fraud, stealing, and greed.

These experiences have given me the motivation to create a company that offers piece of mind and transparency to our clients. We’re explaining facts to our clients that most contractors will not disclose or offer because they are more motivated by their margins and “winging it” mindset.

Q – What three pieces of advice would you give to budding entrepreneurs?

• Take your time and do things the right way.

• Invest in your training and your next move

• Stay focused and keep things simple

Q – What would you say are the top three skills needed to be a successful entrepreneur?

Patience, motivation, and commitment

Q – How many hours do you work a day on average?


Q – To what do you most attribute your success?

Investing in myself and building my network by building a great reputation.

Q – How do you go about marketing your business? What has been your most successful form of marketing?

We have tried a wide range of marketing. Focusing on referrals is our best success.

Q – Where did your organization’s funding/capital come from and how did you go about getting it?

From being financially smart.

Q – How did you obtain investors for your venture?

We haven’t..

Q – What is the best way to achieve long-term success?

Invest into your company with the best ROI products or services. Always be learning and growing.

Q – Where do you see yourself and your business in 5 – 10 years?

Growing our teams and network by immersing our brand and making a difference into our communities, schools, and charities. A 2nd location is likely in this time. My daughters will be finishing elementary school in that timeframe so that makes a Dad excited too.

Q – Excluding yours, what company or business do you admire the most?

Lifesource has always been on the top of my list. We sponsored their Golf classic this year.

Q – How important have good employees been to your success?

Very much so. Spending a large amount of time interviewing potential employees is the highest priority.

Q – How long do you stick with an idea before giving up?

Depends. I don’t really give up if it’s important. Things could progress into months or years.

Q – What motivates you?

My family and daughters give me a lot of fire. Their growth and our security are important.

Q – How do you generate new ideas?


Q – How do you define success?

Feeling that complete feeling of making a goal come true. The excitement and fun grows when your fulfilling the passions. Moving forward with new inspiration to grow the family, achievements, wealth, and portfolio.

Q – How do you build a successful customer base?

A good CRM and network

Q – What is your favorite aspect of being an entrepreneur?

Excitement and exponential growth

Q – What has been your most satisfying moment in business?

Helping homeowners that have extreme situations. Also achieving a higher sales revenue with large personal goals.

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