Kindly give our readers an introduction to your business.
GetMyCME.com is an online continuing medical education (CME) platform designed to make earning required credits as simple and stress-free as possible for physicians and healthcare providers across the United States. We offer a curated marketplace of accredited CME courses, from individual titles to state-specific packages and an unlimited annual subscription, covering a wide range of specialties and topics relevant to today’s clinicians.
Our platform, which holds ACCME certification, ensures every course meets the highest standards for medical education. One of our most popular features is automatic credit reporting directly to CE Broker, which eliminates the administrative burden that so many providers dread. Courses are fully digital and mobile-optimized, so healthcare professionals can learn on their schedule, whether that’s between shifts, during a lunch break, or from the comfort of home.
We operate as a fully online business, which means we can serve clinicians in all 50 states without any geographic limitations. Our course catalog spans physicians (MD/DO), physician assistants, nurse practitioners, and more.
Kindly give us a brief description about yourself.
I am Jill Ward, a triple-board-certified Emergency Medicine, Toxicology and Obesity Medicine physician with over a decade of experience in the medical field. My academic journey began at the University of Florida, where I earned a Bachelor of Science in Biochemistry and Molecular Biology with a subspecialty in Physical Biochemistry, followed by a Master of Science in Clinical Toxicology. I went on to complete my Doctorate in Medicine at Florida State University and post-graduate residency training in Emergency Medicine at AdventHealth Orlando.
I am board-certified in Emergency Medicine by the American Board of Emergency Medicine (ABEM), a Fellow of the American College of Emergency Physicians (FACEP) and the American Academy of Emergency Medicine (FAAEM), Diplomate of the American Board of Toxicology (DABT), and the American Board of Obesity Medicine (ABOM). I also hold a High Complexity Licensed Clinical Laboratory Director (HCLD) certification from the Florida Department of Health across multiple specialties, as well as CLIA and COLA laboratory director certifications.
Beyond my clinical work, I serve as Adjunct Faculty at both Lake Erie College of Osteopathic Medicine (LECOM) and Nova Southeastern University, and I chair the Committee of Medical Education at HCA Florida Memorial Hospital. I am also recognized as a Key Opinion Leader in emergency medicine standards for emerging technologies and procedures. Together with my husband, Matt, who is a physician assistant, we co-founded GetMyCME.com to bring our firsthand understanding of the CME process to colleagues across the country.
What inspired you to start a new business venture? How did the idea come about?
The idea for GetMyCME honestly came from our own frustration. As a physician and a PA navigating CME requirements year after year, my husband and I experienced firsthand how unnecessarily complicated the process was – searching multiple websites, second-guessing whether a course was accredited, manually tracking credits, and then having to self-report to licensing boards. It felt like a task designed to make compliance harder than it needed to be.
We kept asking ourselves: why isn’t there a single, trustworthy platform that does the heavy lifting for us? We understood the clinical landscape from the inside, and we knew exactly what busy providers needed. That insider perspective became the foundation of GetMyCME. We built the platform we wished had existed when we were spending our own evenings hunting down credits after long shifts.
How many hours do you work a day on average?
Honestly, the lines between “work” and passion blur quite a bit in my life. Between clinical practice, expert witness consulting, faculty responsibilities, and running GetMyCME, a typical day is long — usually 10 to 14 hours. But the variety keeps it energizing. No two days look exactly alike, and I genuinely love what I do across each of these roles. Protecting time for family is important too and we really enjoy travelling, so I’ve become very intentional about how I structure my schedule.
To what do you most attribute your success?
Consistency and authenticity. I think the foundation of everything I’ve built — clinically, academically, and entrepreneurially — comes down to a relentless commitment to doing the work with integrity. I don’t take shortcuts in medicine, and I don’t take shortcuts in business either.
I’d also credit my willingness to stay a student. Medicine and healthcare education are constantly evolving, and the moment you think you know everything is the moment you stop growing. Being genuinely curious — whether about a new toxicology case, an emerging clinical technology, or a better way to serve our GetMyCME users — has kept me engaged and moving forward.
What is the best way to achieve long-term success?
Build something that actually solves a real problem for real people — and then keep listening to your customers to make sure you’re still solving it well. Long-term success in any field, but especially healthcare, requires trust. You earn trust by being consistent, accurate, and genuinely invested in the outcomes of the people you serve.
For us, that means making sure every course on our platform is rigorously vetted, every credit is properly accredited, and every user interaction reflects the same standard of care we bring to our clinical practice. If you stay grounded in your mission and keep the customer at the center of every decision, the rest tends to follow.
Where do you see yourself and your business in 5–10 years?
I see GetMyCME becoming the go-to CME platform for every category of healthcare professional in the country. We already serve a broad range of disciplines, but we have real ambitions to deepen our course library, expand our corporate packages for healthcare systems and group practices, and leverage technology to personalize learning pathways based on specialty, state requirements, and individual career goals.
On a personal level, I hope to continue advancing the field of forensic and clinical toxicology — through expert consultation, teaching, and research. I’d love to see more physicians and PAs choose medicine-adjacent entrepreneurship as a way to amplify their impact. We can do more than treat patients in exam rooms; we can shape how the next generation of clinicians is educated.
What kind of culture exists in your organization? How did you establish this tone?
Our culture is built on collaboration, excellence, and respect for the clinician’s time. We know our customers are overworked, underappreciated, and juggling enormous responsibility — so we design every part of our platform with that in mind. That mindset starts internally: we expect everyone on our team to approach their work with the same sense of purpose.
The tone was established naturally because my husband and I have always operated that way as clinicians and as partners. When the people leading an organization model the values they want to see — curiosity, accountability, care — it tends to permeate everything. We’re a very family-oriented business, my brother John and his wife Aryn are also part of the company and we all understand that making time for family is important for people in all professions. People in the medical field should be able to spend more time with their families, so we hope to make at least the CME part a little easier to make that happen.
How do you define success?
Success to me means making a meaningful difference — and being able to sustain it. In medicine, that looks like a patient who left the emergency department better than they arrived. In education, it’s a physician who applied something they learned on our platform to improve patient care. In business, it’s a platform that providers genuinely trust and return to year after year.
I don’t measure success purely by revenue or credentials, though I value both. I measure it by impact and integrity — did we do the right thing, and did it matter to someone?
How do you build a successful customer base?
By earning trust before asking for anything. We invest in creating genuinely useful content — our blog, our course descriptions, our CME requirements guides by state — so that providers encounter GetMyCME as a helpful resource long before they ever make a purchase.
From there, it’s about delivering on every promise. If we say a course is accredited and credits will be automatically reported to CE Broker, that has to happen flawlessly every single time. Reliability builds loyalty, and loyalty builds a customer base that advocates for you within their professional networks.
How important have good employees been to your success?
Absolutely essential. I can have a clear vision and a strong work ethic, but scaling a business and maintaining quality requires people who care as much about the mission as I do. Finding team members who understand healthcare, take pride in accuracy, and genuinely want to support clinicians — that’s not easy, and I don’t take it for granted when we find them.
Good people don’t just execute tasks; they anticipate problems, suggest improvements, and bring energy that elevates everyone around them. That’s the kind of team we’re always working to build.
If you were conducting this interview, what question would you ask?
I would ask: “What’s the hardest thing you’ve had to unlearn as an entrepreneur?”
For me, the answer is perfectionism. In medicine, the margin for error is essentially zero — which is appropriate when a patient’s life is on the line. But in business, waiting for something to be perfect before you launch it, share it, or try it can be paralyzing. I’ve had to learn that “excellent and improving” is often better than “perfect and delayed.” That shift in mindset didn’t come easily, but it’s made a real difference in how we build and grow GetMyCME.
Is there anything else you think we should know?
I’d just like readers to know that GetMyCME was built by clinicians, for clinicians — and that distinction really does matter. Every design decision, every course selection, every feature on our platform was made with a real provider’s workday in mind. We’re not a tech company that stumbled into medical education; we’re healthcare professionals who built the tool we always needed.
If you’re a physician, PA, NP, nurse, or any other licensed provider looking for a simpler, more reliable way to complete your CME requirements, I’d love for you to visit GetMyCME.com and see what we’ve built. And if you’d like to learn more about my forensic toxicology and emergency medicine consulting practice, you can find me at DrJillWard.com. Thank you for the opportunity to share our story.