Q: Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
A: 1DigitalMarketing.com is a digital marketing agency that focuses it’s attention on SEO, PPC and digital marketing services for the eCommerce industry. We started in 2012 and have offices in Philadelphia, PA. Our clients are worldwide.
Q: Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
A: Daniel Kogan is the founder and CEO of 1DigitalMarketing. Mr. Kogan has been focusing on eCommerce and technology since he graduated Temple University in 1998. Since then he’s run a handful of successful eCommerce startups and more recently, he started 1DigitalMarketing & 1DigitalAgency to support his true passion of helping entrepreneurs with Ecommerce challenges.
Q: What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
A: Mr. Kogan has been focused on Ecommerce since 1998 and it was only natural for him to go towards the path that he went with starting his own agency. The idea came when friends and family continuously asked Mr. Kogan for help and advise. The more they came the more he realized he could expand his knowledge and network to others and create a great business that supports entrepreneurs and startups, as well as existing eCommerce businesses.
Q: What three pieces of advice would you give to budding entrepreneurs?
A: Stay focused on a niche market Keep a small overhead Invest in proper SEO & grass roots marketing
Q: What would you say are the top three skills needed to be a successful entrepreneur?
A: Patience Hunger / Drive Knowledge
Q: How many hours do you work a day on average?
A: 12 to 15
Q: To what do you most attribute your success?
A: Continuous quest for improvement
Q: How do you go about marketing your business? What has been your most successful form of marketing?
A: Word of mouth, referrals & SEO / PPC.
Q: Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
A: Mr. Kogan has self funded 1Digital Agency & 1Digital Marketing from experience and client bases built by servicing one client at a time.
Q: What is the best way to achieve long-term success?
A: Stay determined and always strive to progress.
Q: Where you see yourself and your business in 5 – 10 years?
A: Mr. Kogan believes that in 5 to 10 years 1Digital Agency & 1Digital Marketing will be one of the top 3 digital agencies for Ecommerce in the world.
Q: Excluding yours, what company or business do you admire the most?
A: Google.
Q: How important have good employees been to your success?
A: Vital – They drive and fuel the day to day progression.
Q: How long do you stick with an idea before giving up?
A: We never give up, just change courses depending on the situation.
Q: What motivates you?
A: Success
Q: How do you generate new ideas?
A: Most of my ideas come from situations, speed bumps or brainstorming.
Q: How do you define success?
A: We define success with client success. Our success is our clients success and feedback, returning business.
Q: How do you build a successful customer base?
A: One client at a time.
Q: What is your favorite aspect of being an entrepreneur?
A: Building & inventing something out of nothing.
Q: What has been your most satisfying moment in business?
A: We’re not there yet
Q: What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
A: We’re very laid back, but focused on our work and get the job done. We have a fun environment and do not stress on rules other than keeping clients happy.
Q: In one word, characterize your life as an entrepreneur.
A: Exciting.
Q: If you had the chance to start your career over again, what would you do differently?
A: Become an actor or singer – but I can’t do either.
Q: How has being an entrepreneur affected your family life?
A: Yes, it keeps things very exciting.
Q: What is your greatest fear, and how do you manage fear?
A: Not getting new clients… I just push forward and make sure each client is happy, one client at a time.
Q: How did you decide on the location for your business?
A: I grew up in Philadelphia, so it was only natural.
Q: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
A: Many factors, but I feel that I was born with the hunger to start my own business and run my own show. I’ve been working mostly for myself since the age of 12.
Q: If you could talk to one person from history, who would it be and why?
A: Steve Jobs – I would be interested to see how intimidating the conversation would become.
Q: Who has been your greatest inspiration?
A: My wife & mother.
Q: What makes you happy?
A: Success & growth.
Q: What sacrifices have you had to make to be a successful entrepreneur?
A: Family and life balance.
Contact 1Digital Marketing today for a free consultation!
