1. Kindly give our readers an introduction to your business.
10turtle is a creative agency dedicated to helping brands grow through human-centered design, strategic storytelling, and digital innovation. We are based in Surat, Gujarat, with global presence in the USA, Canada, and Dubai. A network like this allows us to serve clients globally. Our expertise spans branding, digital marketing, website development, and growth strategy — but what truly sets us apart is our ability to merge creativity with psychology-driven insights, ensuring every campaign resonates deeply with the intended audience.
2. Kindly give us a brief description of yourself.
As the Brand Manager at 10turtle, I bring a background in both marketing strategy and behavioral psychology. My career has focused on building brands that stick — ones that don’t just attract attention but sustain loyalty. Some of my most rewarding achievements include leading campaigns that doubled client revenue within a year, helping startups establish national recognition, and mentoring young professionals to find their voice in branding.
3. What inspired you to start/make changes in your business? How did the idea for your business come about?
The idea behind 10turtle was born from a frustration with “cookie-cutter” marketing. Too many agencies push trends without understanding people. We believed there was a better way — to ground creativity in human psychology. Much like the turtle — symbolic of patience, wisdom, and longevity — we wanted to build strategies that last, not quick wins that fade.
4. What three pieces of advice would you give budding entrepreneurs?
- Start with people, not products. Understand your audience at a human level before you build anything.
- Embrace rejection. Every “no” is data — it sharpens your idea and your resilience.
- Play the long game. Overnight success is a myth; consistency compounds into credibility.
5. What would you say are the top three skills needed to be a successful entrepreneur?
- Clarity: The ability to cut through noise and articulate your value simply.
- Adaptability: Markets shift; great entrepreneurs bend without breaking.
- Empathy: Success comes from truly understanding the needs, pains, and desires of others.
6. How many hours do you work a day on average?
On average, 9–10 hours, but the nature of creative work means inspiration often extends beyond the office. I view it less as hours clocked and more as energy invested.
7. To what do you most attribute your success?
To build trust. Whether with clients, employees, or partners, long-term growth is rooted in relationships.
8. How do you go about marketing your business? What has been your most successful form of marketing?
Our best marketing has been storytelling paired with social proof. Instead of shouting about ourselves, we share client success stories and educational content that proves our expertise. Case studies and thought-leadership content consistently outperform traditional ads.
9. Where did your organization’s funding come from? How did you obtain investors?
10turtle was initially bootstrapped with personal investment and revenue from our earliest clients. We grew organically by reinvesting profits into talent and technology, ensuring financial sustainability without overreliance on external investors.
10. What is the best way to achieve long-term success?
Prioritize trust over transactions. Brands that endure don’t just sell; they serve.
11. Where do you see yourself and your business in 5–10 years?
In 5–10 years, I see 10turtle as a leading global creative partner, known not just for campaigns but for shaping the way companies think about brand and customer experience. Personally, I see myself continuing to mentor, lead, and push the industry toward more human-centered strategies.
12. Excluding yours, what company or business do you admire the most?
I admire Patagonia. They’ve proven that profit and purpose can coexist beautifully, and their brand values ripple through everything they do — from product to activism.
Recommended Questions
1. How important have good employees been to your success?
Absolutely vital. At 10turtle, our people are the brand. We hire not just for skills, but for curiosity and empathy. A campaign only works when creative minds collaborate, so our success is really a reflection of the team’s passion and talent.
2. How long do you stick with an idea before giving up?
We stick with ideas until the data proves otherwise. We don’t confuse persistence with stubbornness. If an idea aligns with our vision but isn’t working yet, we adapt and test new angles. If the audience tells us clearly it’s not resonating, we pivot fast.
3. What motivates you?
Impact. Seeing a client go from struggling with brand identity to confidently owning their market is deeply motivating. It’s the transformation that keeps us going.
4. What are your ideals?
Clarity, integrity, and creativity. We believe in building brands that people can trust, that communicate simply, and that leave a positive mark on the world.
5. How do you generate new ideas?
Through a mix of research and play. We listen to customers, study trends, and then create space for free-flow brainstorming. Some of our best ideas come from unexpected conversations.
6. How do you define success?
Success is when our clients tell us, “You made things simpler, clearer, and more impactful.” Growth is important, but success is measured by lasting relationships and reputation.
7. How do you build a successful customer base?
By prioritizing trust and results. We don’t just win clients; we keep them through transparency, measurable outcomes, and genuine care.
8. What is your favorite aspect of being an entrepreneur?
Freedom to create. Something is rewarding about building something that didn’t exist yesterday and watching it make an impact tomorrow.
9. What has been your most satisfying moment in business?
One of our clients, a small local brand, went from being virtually unknown to gaining international recognition within 18 months. Watching their pride and growth was incredibly satisfying.
10. What do you feel is the major difference between entrepreneurs and those who work for someone else?
Entrepreneurs live with uncertainty daily. While employees often execute, entrepreneurs must constantly create clarity out of chaos — which is both terrifying and exhilarating.
11. What kind of culture exists in your organization? How did you establish it?
Our culture is curiosity-driven and human-first. We established it by making listening as important as doing. Everyone is encouraged to ask questions, challenge assumptions, and bring their whole selves to work.
12. In one word, characterize your life as an entrepreneur.
Relentless.
Optional Questions
1. If you had the chance to start your career over again, what would you do differently?
I’d take more risks earlier. Fear of failure can slow growth, but in hindsight, mistakes are some of the best teachers.
2. How has being an entrepreneur affected your family life?
It’s blurred the line between work and life, but in a good way. My family sees my passion, and it inspires them. Balance takes effort, but the trade-off is fulfillment.
3. What is your greatest fear, and how do you manage it?
My greatest fear is stagnation — that we stop learning or adapting. We manage it by building a culture of continuous improvement and curiosity.
4. How did you decide on the location for your business?
We chose cities based on their growth, and mostly we see if it is a hub of creativity and innovation. With access to both global markets and local talent, we form an alliance that gives us leverage over our competitors.
5. Do you believe there is some sort of formula for success?
Not a formula, but a framework: Clarity of vision, empathy for people, and relentless execution.
6. If you could talk to one person from history, who would it be and why?
Leonardo da Vinci — the perfect blend of art and science. His way of thinking embodies the balance we strive for in creative strategy.
7. Who has been your greatest inspiration?
Our clients. Every founder we work with inspires us with their courage to create something new.
8. What book has inspired you the most?
Influence by Robert Cialdini. It reframed how I view persuasion — not as manipulation, but as understanding human behavior.
9. What are some of the biggest mistakes you’ve made?
Trying to scale too quickly in the early days. Growth without process creates chaos, and we had to recalibrate.
10. How can you prevent mistakes or do damage control?
By embracing transparency. When mistakes happen, we address them openly with clients and solve them quickly. Trust is built not on being perfect but on being accountable.
11. What are your hobbies?
Travel, photography, and reading about psychology and design. I find inspiration outside of work, then bring it back into projects.
12. What makes you happy?
Creating something meaningful with great people — whether it’s a campaign or a memory.
13. What sacrifices have you had to make?
Mostly the time. Building something worthwhile requires long hours and trade-offs, but the reward is freedom and impact.
14. If you were conducting this interview, what question would you ask?
I’d ask: “What do you want your legacy as a business to be?”
Business Name
10turtle
Business Email
hey@10turtle.com
Website