Q. Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
A. Infuzion, Llc. (InfuzionCBD.com) is a small publicly traded CBD company (trading symbol:CBDX) that offers a brand of CBD products that are second to none. All of our products are scientifically tested by licensed third party laboratories to prove the bio-availability and purity of the products we manufacture.
Q. Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
A. Johnny Drummond has an MBA in Marketing from New California College and has been involved with over 20 private and publicly traded companies over the past twenty-seven years. His broad knowledge of emerging companies and the ‘know how’ to establish and amplify market awareness throughout the investment community has greatly improved the value to numerous publicly traded companies over the years.
His proven marketing expertise and vast knowledge of the Cannabis / CBD business makes him the ideal executive to catapult Infuzion / Curative Biosciences as a major player in the sector and will help the company achieve household name recognition within a very short timeframe.
Q. What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
A. As a result of ‘head injury’ in 1994, Johnny suffered from Epilepsy. As a result of that, he made it his passion to develop an alternative solution to traditional western medicine that would assist the treatment of not just epilepsy, but numerous neurological disorders.
Q. What three pieces of advice would you give to budding entrepreneurs?
A. Identify what you believe in, develop a solution, product or hopefully a solution that can benefit the general public. Once you accomplish that goal, you can now attempt to reap the benefits of success.
Q. What would you say are the top three skills needed to be a successful entrepreneur?
Q. How many hours do you work a day on average?
Q. To what do you most attribute your success?
A. Accomplishing something that will not just benefit yourself, but more importantly, help others.
Q. How do you go about marketing your business? What has been your most successful form of marketing?
A. Simple! I grew up in an ‘Advertising / Marketing environment, as my father was an Ad Executive from New York (Madison Ave) and I was blessed to have his artistic genes and learn the business via osmosis.
Q. Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
A. As a result of being a lifelong entrepreneur and having an ‘outside of the box’ marketing spirit, has allowed me to be the visionary mind that I have become.
Q. What is the best way to achieve long-term success?
A. Have a lot of children…LOL.
Q. Where do you see yourself and your business in 5 – 10 years?
A. A proud father and an innovator within the most explosive sectors internationally.
Q. Excluding yours, what company or business do you admire the most?
A. Apple & Tesla
Q. How important have good employees been to your success?
A. Extremely! However, great employees are few and far between. It takes a certain talent that not just one person can accomplish by him or herself. It requires a ‘team’ effort.
Q. How long do you stick with an idea before giving up?
A. If you believe in something, YOU DON’T GIVE UP!
Q. What motivates you?
A. The thrill building something from ground up.
Q. What are your ideals?
A. Dedication, Passion, Integrity, Honesty, Transparency and Generosity.
Q. How do you generate new ideas?
A. Can’t explain…Comes naturally.
Q. How do you define success?
A. If you set a goal and accomplish it, you are successful.
Q. How do you build a successful customer base?
A. Position yourself with those that trust and believe in you. “Build it and they will come”.
Q. What is your favorite aspect of being an entrepreneur?
A. The ability to create and develop something that has not been done.
Q. What has been your most satisfying moment in business?
A. The development of re-defining an industry that will benefit mankind.
Q. What do you feel is the major difference between entrepreneurs and those who work for someone else?
A. As we all know, most entrepreneurs fail…Not the first time, but many! The most respectable are the ones that dedicate their lives, hours, days, weeks and months to make it work. The working man, is; without question, the backbone of our society and is just as valuable as the entrepreneur and visionary.
Q. What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
A. I never had any intentions of developing a company with any type of culture! I founded this company with the hope of it being beneficial to those that needed it and an opportunity for myself and my investors to capitalize on.
Q. In one word, characterize your life as an entrepreneur.
Q. If you had the chance to start your career over again, what would you do differently?
A. Not breaking my pelvis at home plate.
Q. How has being an entrepreneur affected your family life?
A. Honestly, the ups and downs have made me a stronger and more determined businessman.
Q. What is your greatest fear, and how do you manage fear?
A. Heights…And I can’t seem to overcome it.
Q. How did you decide on the location for your business?
A. Over the past 7 years, the Coachella Valley (Palm Springs area), has become the hub for the cannabis industry. It was an easy decision for us to relocate to Palm Springs.
Q. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
A. Being a visionary and thinking outside of the box while maintaining a strong work ethic.
Q. Who has been your greatest inspiration?
A. Elon Musk
Q. What book has inspired you the most? (OR what is your favorite book?)
A. Old Man of the Sea
Q. What are some of the biggest mistakes you’ve made?
A. Partnering up with a family member or friend.
Q. How can you prevent mistakes or do damage control?
A. Recognize the mistakes you have made in the past and make a diligent effort not to repeat them.
Q. What are your hobbies? What do you do in your non-work time?
A. Baseball / Softball, Fishing and Golf
Q. What makes you happy?
A. My wife and seven children.
Q. What sacrifices have you had to make to be a successful entrepreneur?
Q. If you were conducting this interview, what question would you ask?
A. Why did you decide to get into the Cannabis sector?