An Interview with The Owner of Trinity Chiropractic

by | Nov 6, 2023 | Chiropractor

  • Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

We are a unique chiropractic practice in Glendale, AZ that offers the latest technique in Chiropractic, called TRT (Torque Release Technique). This technique is a gentle and effective method to correct spinal misalignments without any twisting, popping or cracking. This is ideal for those who are apprehensive about manual adjusting or who may have conditions that preclude them from traditional chiropractic care. This method is one of the most scientifically researched chiropractic techniques in the world and uses the only FDA approved instrument to correct spinal misalignments. We combine this gentle adjusting technique with state-of-the-art therapies including spinal decompression, class 2 and 4 lasers, shockwave therapy and spinal rehabilitation to optimize outcomes. We treat all ages from birth-100. Our state-of-the-art neuropathy treatment program utilizes the latest technologies and FDA approved home equipment and nutrition to help people with peripheral neuropathy without drugs, shots or surgery. We also offer aesthetic services to help you look as good on the outside as we make you feel on the inside.

• Give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

Dr. David Iszler is a 1994 Summa Cum Laude graduate of Palmer Chiropractic University. He is board certified in neuropathy, as well as holding certifications in Torque Release Technique, Webster Technique and spinal decompression. Sheryl Iszler graduated from the University of Wyoming in 2002 with her Masters Degree in Social Work. She was a school social worker for 8 years until joining her husband in practice in 2010. Together, they owned a chiropractic practice and weight loss center in Casper, WY until selling it in 2018 to move to Glendale, AZ, where they opened Trinity Chiropractic in March, 2019.

• What inspired you to (start a new business venture) or (to make significant changes in an existing business)?

We had been vacationing in Arizona for several years and fell in love with the Phoenix area. We planned to move here after retiring. However, an opportunity presented itself to sell our practice in Wyoming and move much earlier than our original plan.

• How did the idea for your business come about?

We wanted to create a unique and modern chiropractic wellness center that utilized a gentle and effective research-based chiropractic technique, along with state-of-the-art therapies and spinal rehabilitation to provide corrective chiropractic care.

• Who has been your greatest inspiration?

When we decided to move to Arizona and open a new practice, we visited some of the most successful practices in the country to see what methods they use to get outstanding results with their patients.

• What makes you different from other businesses in your industry?

People are focusing more on taking better care of themselves using natural health care solutions. Many people do not realize there are alternative chiropractic techniques that provide gentle and effective results without the twisting, popping and cracking associated with traditional chiropractic methods. Peripheral neuropathy cases continue to rise. Generally, these patients are told that there is nothing that can be done to help their condition and are just prescribed medication that alters the brain’s perception of their condition. They are often told that they will have to “learn to live with it” and will probably end up with a walker, in a wheelchair or needing an amputation. Using the latest technologies, we are able to help these people without drugs or surgery. We are in a network of over 500 physicians nationwide who have helped tens of thousands of people with nerve damage with a 95-97% success rate.

• To what do you most attribute your success?

We work to develop relationships with our patients and treat them as unique individuals rather than a
number. We also provide numerous services not often found at other chiropractic practices.

• What do you think is the best way to achieve long-term success in business?

Adaptability to the changing landscape of business is key to long-term success. You need to be able to recognize the need to make necessary changes and stay ahead of the curve.

• Where you see yourself and your business in 5 – 10 years?

Our vision is to realize our full potential by becoming the West Valley’s premier state-of-the-art wellness center for natural healing while providing positive and uplifting experiences to our patients, team members and community.

• Excluding yours, what company or business do you admire the most?

Tesla is definitely at the top of the list. Elon Musk is a visionary who is willing to push the envelope of what people think is possible. He is not afraid to take a chance on something new and risk failure. He is quick to adapt and change course when necessary.

• Who is your target demographic?

Men and women, aged 40-60, who suffer from chronic pain and who are looking for a long-term solution rather than a “quick fix,” and have tried other treatments without success.

• Please list 3-5 talking points about your business that you feel are most relevant to your target audience.

  1. There are chiropractic techniques that do not use twisting, popping or cracking. Our adjusting technique, TRT, was developed out of research at the University of Miami School of Medicine by a doctor who is an MD, DC and has his PhD in research. He took what he felt were the 7 most effective methods of chiropractic and developed this technique out of that research. It uses the only FDA-approved instrument, called the Integrator, to adjust spinal misalignments.
  2. We use state-of-the-art options such as shockwave therapy, spinal decompression and lasers that can help people maximize their healing and results.
  3. Dr. Iszler is board certified in neuropathy and offers help to those suffering with peripheral neuropathy. Generally, people with neuropathy are told that there is nothing they can do for their condition other than take medication to hide the symptoms and that they just have to learn how to “live with it”. We have had amazing success helping people reclaim their quality of life.
  4. We also offer aesthetic services to help our patients look as good on the outside as they feel on the inside. We offer facials, hydrafacials, sugaring hair removal, lash extensions and other services.
  5. We are a true family practice. Dr. David Iszler and Shery Iszler, are husband and wife and run the practice together. Sheryl is the lead neuropathy case manager. Their daughter, Taylor O’Hara, is one of their licensed aestheticians and is also a neuropathy case manager. We love working together as a family. 6. We won best chiropractor in Glendale for the last 3 years in a row and Best Chiropractor in the West Valley the last 2 years in a row. • What are your overall thoughts on your industry? Any advice you could give people about your industry?

Since the COVID pandemic, more people are looking for natural healthcare solutions and are realizing they need to take better care of themselves. Health does not come from a pill bottle, but from within. The chiropractic profession is at a perfect point in history to help people realize their health potential.

• Is your business involved with any charitable organizations, social causes or non-profit work?

We have held numerous in-office fundraisers, food drives and toy drives to raise awareness and help local non profits. We have recorded Zoom interviews with local non profits to share out across our social media to educate the community about various local non profits and how they can help and get involved.

• How do you give back and support your community?

We have held numerous in-office fundraisers, food drives and to drives to raise awareness and help local non profits. We also share out our Zoom interviews with local non profits to educate the community and also tell people how they can get involved. We have donated our time to various organizations including Homeless Engagement Lift Partnership. We donate auction items for local non profit organizations.

• How important have good employees been to your success?

Having a good and cohesive team in place is vital to the success of any business. Ours is no exception. To be successful, employees must have a passion for helping others and a desire to make a difference.

• What motivates you?

We are highly motivated by helping people regain their quality of life. We are passionate about educating our community about the alternative healthcare solutions that can help them avoid drugs and surgery.

• How do you generate new ideas?

We are in numerous networks of healthcare providers who share successes and failures in their practices when it comes to incorporating new ideas to best help their patients. We have visited some of the top chiropractic practices in the country to improve our knowledge base and stimulate ideas for growth. Our team is also a vital resource when it comes to new ideas.

• How do you define success?

Our success is defined by helping as many people in our community reclaim their quality of life without drugs or surgery.

• How do you build a successful customer base?

We began building our customer base six months before opening our doors. We are in several different networking groups, including BNI (Business Networking International) and the Glendale Chamber of Commerce. Our involvement in the various networking groups has allowed us to become a resource where we can refer people to other businesses that we trust. Networking has been one of our main sources of building our customer base. We also receive referrals from current patients who have had great results and trust us to help their friends and family members.

• What is your favorite aspect of being an entrepreneur?

Our favorite aspect of being entrepreneurs is building something from scratch and seeing our vision come to life.

• What has been your most satisfying moment in business?

Every patient’s success story is a uniquely satisfying moment. However, the one that stands out the most is when one of our neuropathy patients, who had needed a walker for several years to get around, came walking into our office without it. When asked about it, he replied, “Oh, I don’t need that thing anymore.” That was truly one of the highlights of our career.

• What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?

We have a strong culture of family in our practice. We care about our employees and want to help them get the most out of life. Our patients also often become part of our Trinity Chiropractic family because they see how much we care about them as a person, rather than just a patient.

• If you had the chance to start your career over again, what would you do differently?

I would hire a good quality business coach from the beginning to help streamline processes and procedures to maximize efficiency.

• What is your greatest fear in business, and how do you manage fear?

Our greatest fear is that we are in unprecedented times, both economically and politically, that create a volatile and unpredictable environment for small businesses.

We manage fear by collaborating with other doctors around the country to see what strategies work to keep their practices successful in these challenging times.

• How did you decide on the location for your business?

We had been vacationing in this area for several years. When the opportunity to move here became a reality, we decided on Glendale because of its strong economy and its small business friendly environment.

• If you could talk to one person from history, who would it be and why?

Steve Jobs. He was a visionary and took a radical idea from inception to domination in the marketplace while inspiring others to reject status quo and build their dreams.

• What book has inspired you the most (or what is your favorite book)?

The 10X Rule by Grant Cardone

• What sacrifices have you had to make to be a successful entrepreneur?

We have made countless sacrifices on the path to success. Many of these sacrifices have been financial. However we also sacrificed time, working 60 to 70 hours per week on a regular basis and not taking a vacation for 5 years. We also had many sleepless nights when we first opened and during the COVID craziness, not knowing if our business would survive.

• What would you say are the top three skills needed to be a successful entrepreneur?

  1. Persistance
  2. Adaptability
  3. Discipline (Lots and LOTS of discipline) • What three pieces of advice would you give to entrepreneurs looking to get started in your industry?
  4. Connect with a mentor who is successful.
  5. Offer something that is unique and makes you stand out from the crowd.
  6. Never give up. There will be tough times ahead, so remember, it’s not how many times you get knocked down that matters. It’s how many times you get back up. • Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

Consistency plus discipline over time equals success. – John C. Maxwell

• What do you feel is the major difference between entrepreneurs and those who work for someone else?

Entrepreneurs posses a deep-seated drive to build their vision into a reality.

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