Question: Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

Answer: -KEMO is a Digital Marketing Agency with a record of successful planning and execution of digital marketing strategies and website development and design. We make brands different and known using branding and social media. Our company branches are located in UK, Malaysia, Turkey and UAE

Question: Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

Answer: -I am Ammar Towir, CEO and Founder of KEMO Digital Marketing, I have a degree in Business Studies Administration Management.

Question: What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

Answer: I was inspired to start a new business venture when I realized the potential of the digital age and the opportunities that come with it. I had an idea to create a platform that would enable businesses to reach out to their target audience more efficiently and effectively. I wanted to create something that would make connecting with customers easier and more profitable for businesses. I also wanted to create a platform that would bring together customers and businesses, so that everyone could benefit from the connection. I wanted to create a platform that would make online marketing easier, more efficient, and profitable for businesses. Through my research, I discovered that there was a major gap in the market for a platform that could offer businesses the tools they needed to reach their target audience. I saw the opportunity to create something that would be beneficial for both customers and businesses, and I decided to take action. That is how the idea for my business came about.

Question: What three pieces of advice would you give to budding entrepreneurs?


1.Stay focused and committed to your vision: Starting a new business can be challenging, and there will be plenty of setbacks and obstacles along the way. However, it’s important to stay focused and committed to your vision, even when things get tough. Remember why you started your business and the impact you want to make and let that drive you forward.
2.Embrace failure and learn from it: Failure is a natural part of the entrepreneurial journey. Instead of viewing failure as a negative experience, try to see it as an opportunity to learn and grow. Take the lessons you learn from your failures and apply them to your future endeavors. Many successful entrepreneurs have failed multiple times before achieving success.
3.Build a strong network: Building a strong network of mentors, advisors, and peers can be invaluable for your entrepreneurial journey. Seek out people who have experience and knowledge in your industry, and don’t be afraid to ask for help or advice. Joining networking groups or attending industry events can also be a great way to expand your network and make valuable connections.

Question: What would you say are the top three skills needed to be a successful entrepreneur?


Adaptability: The ability to adapt to changing circumstances and pivot your strategy when needed is critical for success as an entrepreneur. The business world is constantly evolving and being able to adjust your approach to new challenges and opportunities is essential.

Resilience: Starting a new business can be challenging, and there will be plenty of setbacks and obstacles along the way. Being able to bounce back from failure and stay positive in the face of adversity is key. Resilience will help you stay focused on your goals, even during tough times.

Creativity: Entrepreneurship requires creativity and the ability to think outside the box. Whether it’s coming up with innovative solutions to problems or finding new ways to market your product, creativity is essential for standing out in a crowded marketplace. The most successful entrepreneurs are often the ones who are able to approach problems in new and unconventional ways.

Question: To what do you most attribute your success?


Passion: Many successful entrepreneurs are driven by a deep passion for their work. When you are passionate about what you do, it’s easier to stay motivated and focused even during challenging times.

Hard work and perseverance: Building a successful business takes hard work and perseverance. Successful entrepreneurs often work long hours, sacrifice personal time, and make difficult decisions to achieve their goals.

Innovation: Successful entrepreneurs are often able to identify gaps in the market and come up with innovative solutions to fill those gaps. They are not afraid to take risks and try new things.

Networking and mentorship: Building a strong network of mentors and advisors can be invaluable for entrepreneurs. Having access to the expertise and support of experienced professionals can help entrepreneurs overcome challenges and make better decisions.

Adaptability: The ability to adapt to changing circumstances and pivot your strategy when needed is critical for success as an entrepreneur. The business world is constantly evolving and being able to adjust your approach to new challenges and opportunities is essential.

How do you go about marketing your business? What has been your most successful form of marketing?

Answer: Marketing is a critical aspect of any successful business, and there are many ways entrepreneurs can promote their products or services. Here are a few common marketing strategies;

Social media: Social media platforms like Facebook, Twitter, and Instagram are powerful tools for reaching potential customers. Entrepreneurs can use social media to build brand awareness, share news and updates, and engage with their audience.

Content marketing: Creating valuable and informative content such as blog posts, videos, or podcasts is an effective way to attract and engage potential customers. Content marketing can help establish your business as a thought leader in your industry and can drive traffic to your website.

Paid advertising: Paid advertising can be a highly effective way to reach your target audience. Platforms like Google Ads or Facebook Ads allow you to target specific demographics and interests and track the effectiveness of your ads.

Referral marketing: Encouraging satisfied customers to refer their friends and family to your business can be a highly effective way to acquire new customers. You can incentivize referrals by offering discounts or other rewards.

Networking: Attending industry events or networking with other entrepreneurs can help you build valuable connections and promote your business.

Email marketing: To retarget audiences by using email marketing by using Email data base

The most successful form of marketing will vary depending on the business and industry. It is important to experiment with different marketing strategies and track their effectiveness to determine which ones work best for your business.

Question: What is the best way to achieve long-term success?

Answer: Build a strong team: Building a team of talented and motivated individuals who share your vision can be critical to achieving long-term success. Invest in training and development to help your team members grow and thrive, and empower them to take ownership of their work.

Focus on customer satisfaction: Satisfied customers are the foundation of any successful business. Make sure to listen to customer feedback and continuously improve your products or services to meet their needs. Building strong relationships with customers can lead to repeat business and positive word-of-mouth referrals.
Keep an eye on the competition: In order to stay competitive, it’s important to keep an eye on what your competitors are doing. Monitor their strategies, pricing, and offerings, and be prepared to adjust your own approach as needed.

Stay innovative: The business landscape is constantly evolving, and entrepreneurs who are able to stay ahead of the curve and innovate are more likely to achieve long-term success. Continuously look for ways to improve your products or services and invest in research and development to stay ahead of the competition.
Have a long-term vision: Building a successful business takes time and effort, and it’s important to have a long-term vision that guides your decisions and actions. Stay focused on your goals and be patient, even during challenging times. Remember that success is a journey, not a destination.

Question: Where you see yourself and your business in 5 – 10 years?
(Need your Input)

Answer: Entrepreneurs should always have a vision for the future of their business. This vision should include both short-term and long-term goals, with a clear understanding of what success looks like for the business. Here are a few factors that entrepreneurs should consider when thinking about their goals for the next 5-10 years:

  • Growth: Entrepreneurs should consider how they want their business to grow over the next few years. This could include expanding into new markets, introducing new products or services, or increasing their customer base.
    Technology: Technology is constantly evolving, and entrepreneurs should stay up to date on new developments that could impact their business. They should consider how they can use new technology to improve their products or services, streamline their operations, or reach new customers.
  • Branding: A strong brand is critical for any successful business. Entrepreneurs should consider how they can build and strengthen their brand over the next few years, and how they can communicate their brand values to their target audience.
  • Financials: Entrepreneurs should have a clear understanding of their financials and how they can improve their profitability over the next few years. This could include increasing revenue, reducing costs, or improving their cash flow.
  • Sustainability: Entrepreneurs should also consider the long-term sustainability of their business. This could include adopting environmentally friendly practices, prioritizing social responsibility, or building a resilient business model that can withstand economic downturns.
  • By considering these factors and setting clear goals for their business, entrepreneurs can create a roadmap for success over the next 5-10 years.

Question: How important have good employees been to your success?

Answer: Good employees have been integral to our success. We strive to hire individuals who are passionate, motivated, and hard-working. Our company culture is based on collaboration and mutual respect, which has enabled our employees to produce high-quality work and achieve success. Their contributions have been invaluable and have enabled us to reach our business goals.

Question: How long do you stick with an idea before giving up?

Answer: I give enough time to explore an idea and see if it has potential to succeed. I recognize when an idea is not working and when it’s time to move on. It’s important to be able to recognize when it’s time to pivot or abandon an idea in order to ensure that time and resources are being used as efficiently as possible.

Question: What motivates you?

Answer: I am motivated by the challenge of creating something new, the potential to make an impact, and the reward of building something successful. I am also motivated by the potential to earn financial rewards, the freedom to make my own decisions, and the satisfaction of seeing my hard work pay off.

Question: What are your ideals?

Answer: My ideals are to be kind and compassionate, and open-minded, to strive for excellence, to be a lifelong learner and achiever, to embrace diversity, and to make a positive impact in the world.

Question: How do you generate new ideas?

Answer: By brainstorming, researching, talking to people, and seeking out new experiences. Brainstorming can help me generate ideas by allowing my mind to explore different possibilities without worrying about the outcome. Researching can help me to gain a better understanding of the problem and help me come up with new solutions. Talking to people can help me gain new insights and perspectives on the issue and seeking out new experiences which can help me explore solutions from a different angle.

Question: How do you define success?

Answer: For me, Success is achieving one’s goals and objectives, regardless of the size of the goal. It is about setting goals and achieving them and can be both large and small. Success is also about feeling satisfaction and fulfillment in one’s life, both professionally and personally.

Question: How do you build a successful customer base?


  1. Establish a strong brand identity: Develop a strong and recognizable brand identity with the help marketing strategies such as SEO, PPC, content marketing, and social media marketing to reach new customers.
  2. Provide great customer service: I Ensure that my customers always feel valued and respected by providing excellent customer service.
  3. Stay in touch: Regularly communicate with customers through emails, newsletters, or social media
  4. Offer and Discounts: Provide Offer and discounts to encourage customers to come back or retain them.

Question: What is your favorite aspect of being an entrepreneur?

Answer: My favorite aspect of being an entrepreneur is the freedom to make decisions and take risks. As an entrepreneur, I am able to create and shape my own destiny. I am also able to work on projects that I am passionate about and make a difference in the world.

Question: What has been your most satisfying moment in business?

Answer: My most satisfying moment in business was when I was able to take my business to the next level. After years of hard work and dedication, I was finally able to expand and hire more people. It was a great feeling to see my business grow and to know that I had made it happen.

Question: What do you feel is the major difference between entrepreneurs and those who work for someone else?

Answer: The major difference between entrepreneurs and those who work for someone else is in the level of risk involved. Entrepreneurs take on the risk of starting, running and growing their own business and must be willing to accept the potential rewards and losses that come with that risk. Those who work for someone else are able to rely on the stability of receiving a regular salary and do not have to worry about the risks associated with starting a business.

Question: What kind of culture exists in your organization? How did you establish this tone and why did you institute this culture?

Answer: The culture of our organization is one of collaboration, innovation, and open-mindedness. We strive to foster an environment that is conducive to creativity and out-of-the-box thinking. We value diversity of thought and respect for individual differences. We have established this culture by setting clear expectations for our staff and providing support for them to reach their goals. We also promote an atmosphere of inclusion, where all voices are welcome and heard. We believe that when all members of the team are empowered to share their ideas and opinions, the entire organization benefits. We have instituted this particular type of culture in order to ensure that our staff feels valued and respected and that they can trust that their contributions are making a positive difference.

Question: In one word, characterize your life as an entrepreneur.

Answer: Fulfilling or Innovate

Question: If you had the chance to start your career over again, what would you do differently?

Answer: If I had the chance to start my career over again, I would focus more on networking and building relationships. I would also take more risks and be more open to trying new things. I would invest in learning new skills, and I would also invest more time and effort into understanding what I am passionate about and what I want to pursue. Lastly, I would be more mindful of the decisions I make and take more time to research and consider my options.

Question: How has being an entrepreneur affected your family life?

Answer: Being an entrepreneur has definitely had an effect on my family life. It can be hard to balance the demands of running a business and spending time with family, and it can be an ongoing challenge to ensure that I am able to devote quality time to both. Additionally, my family has had to adjust to the fact that I may be busy and not always available for family time, and that I may have to work on holidays or weekends.

Question: What is your greatest fear, and how do you manage fear?

Answer: My greatest fear is failing at something I’ve worked hard for. I manage fear by reminding myself that failure is not the end, but rather an opportunity to learn and grow. I also try to stay positive and focus on my successes, rather than my failures.

Question: How did you decide on the location for your business?

Answer: We chose our location based on several factors. We wanted to be in a place with easy access to potential customers, good infrastructure, and a favorable business climate. We also looked at the local economy, tax incentives, and the availability of skilled labor. Additionally, we took into account the local culture, customs, and regulations to ensure we could operate our business successfully in the area.

Question: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

Answer: No, there is no surefire formula for becoming a successful entrepreneur. Every entrepreneur is unique and has unique strengths and weaknesses. Being successful often comes down to hard work, resilience, and being able to recognize and capitalize on opportunities. Different businesses and markets also require different strategies and approaches, so it is important to be creative and adaptable. Additionally, having a strong network of experienced mentors, investors, and advisors can be invaluable.

Question: If you could talk to one person from history, who would it be and why?


Something Like This
If I could talk to one person from history, I would choose xyz . He was a great scholar and advocate of peaceful protests and civil disobedience. His story is one of humility, courage, and bravery in the face of immense hatred and racism. I would love to hear his thoughts on our current state of the world, as well as his advice for how to peacefully and effectively make a change for the better.

Question: Who has been your greatest inspiration?

Answer: My greatest inspiration has been my mother, father or xyz. She has always pushed me to work hard and strive for excellence in everything I do, and she has always been there to support me and cheer me on.

Question: What are some of the biggest mistakes you’ve made?


Some of the biggest mistakes I’ve made as an entrepreneur include:

  1. Not doing enough market research before launching a product or service.
  2. Not having a solid business plan in place.
  3. Not taking the time to build relationships with potential customers and investors.
  4. Not having a clear understanding of my target market.
  5. Not setting realistic goals and expectations.
  6. Not properly budgeting for expenses and unexpected costs.
  7. Not taking the time to build a strong team of people who can help grow the business.
  8. Not taking risks or trying new things. 10. Not tracking and analyzing data to measure success. (Just for references)

Question: How can you prevent mistakes or do damage control?

Answer: To prevent mistakes or do damage control, it is important to have a plan in place to ensure that procedures and processes are followed correctly. This may include establishing clear communication protocols, setting up checks and balances to identify potential errors, and having systems in place to quickly address any issues that arise. Additionally, it is important to have a plan for how to handle mistakes when they do happen, such as taking responsibility and apologizing, providing compensation, and offering solutions to fix the issue.

Question: What are your hobbies? What do you do in your non-work time?

Answer: My hobbies include reading, cooking, gardening, playing video games, and exploring nature. In my non-work time, I like to spend time with my family and friends, do some light exercise, and take on small DIY projects around the house.

Question: What makes you happy?

Answer: Seeing the successful launch of a new project or business venture, and seeing the positive impact that it has on people’s lives.

Question: What sacrifices have you had to make to be a successful entrepreneur?


There are many sacrifices that come with being a successful entrepreneur. These could include:

  1. Working long hours and having to give up your personal time.
  2. Making financial sacrifices in order to invest in your business.
  3. Taking risks with your own money and having to live with the consequences of failure.
  4. Having to make tough decisions about hiring and firing employees.
  5. Taking on a lot of responsibility and having to make tough decisions.
  6. Not having a steady paycheck or benefits that come with traditional employment.

Question: If you were conducting this interview, what question would you ask?

Answer: What do you think are the biggest challenges you will face in this role?