An Interview With Gary Musler – The Owner Of Big Mouth Marketing

by | Sep 12, 2020 | Internet Marketing Company

1 – Q) Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

A) Big Mouth Marketing is a full services digital marketing agency exclusively for attorneys. Big Mouth Marketing gives laws firms complete control over how large and how fast they grow.
Because Big Mouth Marketing only works with attorneys we have a full staff of industry experts across the full spectrum need to double a law firms revenue fast than you thought possible.

2 – Q) Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

A) I have BA in economics. I have built 3 seven figure business from scratch. Today we use the same smart replicable formula to grow law firms form six figures to 7 figures and 7 figures to 8 figures. Our Trademarked system provides an unfair advantage to our client because they become the only logical choice in their market.

3 – Q) What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

A) Working exclusively with attorney happened kind of accidentally. Prior to working with attorneys I was one of the largest online lead providers for the online universities. We would generate 5,000 to 10,000 leads a day.

One day I got a call from and attorney and of course I got nervous thinking ok what did I do wrong. Turns out my reputation preceded me and this attorney wanted me to help her get leads, after all I was the online “Lead King”

So the attorney retained me and we launched her first campaign and it was an epic failure. It drove me mad. How could I be the online Lead King and fail so miserably. Then it dawned on me. No body wants to hire an attorney meaning, typically its not a good day if you need to retain an attorney. And that when I discovered the “Problem First Solution”

The problem first approach is part of a very specific 3 prong approach now being used to ensure our clients are the go to attorney in their market

4 – Q) What three pieces of advice would you give to budding entrepreneurs?

A) You can be the greatest attorney on the planet but if nobody can find you or know who you are you will end up broke. Smart effective marketing is the key to dominating your market and how you run your office will determine your margin and your staying power…it’s never just one thing. You want everything working together so you achieve your life vision.

5 – Q) What would you say are the top three skills needed to be a successful entrepreneur?

A) You need vision and a road map to your destination
You need a reason that makes it all worth your while
You need to leave your fears behind and take the path less travelled.

6 – Q) How many hours do you work a day on average?

A) The office is open M_F from 7am-7pm because our clients are all across the united states. Personally, I’m in the office a few hours a day 3 days. As the founder and CEO I spend most of my time on the business and not in the business. So while I’m not in the office, I’m thinking and creating while biking hiking or swimming.

7 – Q) To what do you most attribute your success?

A) Courage, a gift from my parents.

8 – Q) How do you go about marketing your business? What has been your most successful form of marketing?

A) When you want to be successful marketing think of marketing as wheel. The more spokes you have in the wheel, the sturdier your wheel. Marketing works the same way. The more diversified your marketing is the more secure is your future. BMM uses the exact same proprietary approach we use too grow law firms faster and bigger than previously possible.

9 – Q) Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

A) After growing 3 7-figure businesses from the ground up I’m able to use my own assets and preserve the integrity of our mission statement.

10 – Q) What is the best way to achieve long-term success?

A) Stay hungry, leave your fears behind.

11 – Q) Where you see yourself and your business in 5 – 10 years?

A) In 5 years BMM will have dramatically improved the lives of over $2,500 attorney. I will continue to oversee the vision for BMM.

12- Q) How important have good employees been to your success?

A) Business and sports have a lot in common because you can’t be successful without the right people.

13 -Q) How long do you stick with an idea before giving up?

A) The great thing about marketing is the data tell you what to do so it is not an arbitrary decision.

14 -Q) What motivates you?

A) I am motivated by a job well done and by the opportunity to share my expertise.

15 -Q) How do you generate new ideas?

A) I read and listen to lots of books, then I get lost in thought while hiking or biking .

16 -Q) How do you define success?

A) Doing what I what when I want in the manner I want.

17 -Q) How do you build a successful customer base?

A) By always acting in the best interest of your clients.

18 -Q) What has been your most satisfying moment in business?

A) I’ve had 2 experiences that are forever etched upon my mind. Perhaps the one im most proud of is A thank you/ apology letter I received a few years back from client’s wife. You see, her husband had been in practice for 17 years and he did well by most people standards. However, what I didn’t know at the time was he was nearing foreclosure on his $1.2 million family home. And he just asked his twins to take a year between high school and college because simply put, they didn’t have the money. Fast forward a few years, I learned they did lose their home and almost divorced from the stain it placed on their marriage of 21 years. In Hellen’s letter she said while she honestly had no faith that BMM was any different from the other marketing firms, Roger she said, was uncharacteristically convinced and committed. I can share this story now because it has a very happy ending Hellen said we not only gave them their live back but now it’s’ even better because for the first time ever they feel secure. But here’s the real message, naturally what we do has been proven over and over again. But Roger and Hellen are the real hero’s. Roger didn’t give up on his family and his family didn’t give up on him. Today the twins are college grads. Hellen and Roger moved back to their old neighborhood and while it’s a different house the house the bought was their favorite house in the neighborhood. So while I can boast of having helped countless attorneys grow from 6-figures to 7-figures and even 8 figures. The best compensation I’ve ever received is the letter from Hellen that’s now framed on my office wall.

19 -Q) What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?

A) “It’s all about the client” And Employees are like family and no one can mistreat my family.

20 -Q) In one word, characterize your life as an entrepreneur.

A) Amazing!

21 -Q) How did you decide on the location for your business?

A) BMM is a national company so we could locate in Scottsdale AZ for the quality of life Scottsdale offers.

22 – Q) Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

A) Most definitely, entrepreneurs may differ in a number of ways but they all do the 3 things that are discussed in The Super Attorney.

23 – Q) Who has been your greatest inspiration?

A) My parents were my greatest inspiration.

24 – Q) What book has inspired you the most? (OR what is your favorite book?)

A) Many Lives Many Master by Dr Brian Weiss .

25 – Q) What are some of the biggest mistakes you’ve made?

A) The biggest mistake I ever made was not diversifying my marketing. However, I’ve used that near fatal lesson to save my clients from the hell I’d not wish on anyone.

26 – Q) How can you prevent mistakes or do damage control?

A) Mistakes are learning opportunities. Hard to say because my 3 greatest victories were born from mistakes. I look at mistakes differently than most.

27 – Q) What are your hobbies? What do you do in your non-work time?

A) Hike, bike, swim, jog, motorcycle, polo, read and spend time with friends and family.

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