Q. Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
Ans: Provide professional education for Traditional Chinese Medicine Master Degree. Training for Acupuncturist qualification and obtain license from the state.
Provide Computer Science and Engineering Graduate Degree
We are located at San Francisco Bay Area in Cupertino City. Our neighbor is the famous Apple computer company.
Q. Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
Ans: Our staff all has Ph.D. degrees in Traditional Chinese Medicine (TCM) and Computer Science. On average, our staff have 20 years of experience in Education. We are a non-profit university because we would like to provide affordable education and free TCM diagnosis and Acupuncture treatment. We would like to help community to improve everyone’s well beings.
We also like to introduce Computer Science to TCM, and help TCM with modern information technologies. So TCM will be able to help more people with big data technologies.
That’s why we are the only university that provides TCM and Computer Science Master Degrees.
Q. What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
Ans: President of White Water University of California Dr. Yann Huang, had suffered from 小兒麻痹，and received many help from many people in his life. Also due to his belief in Confucianism, he would like to repay this help to the society and give people free diagnosis.
Vice President Dr. Jeff Lo has undergraduate prelaw degree and obtained Ph.D. in IT Management and Operation. He has great interest in traditional healing system and practice & cultivation system like Martial Ars and Karate.
Dr. Lo wishes to promote more traditional Chinese philosophy and ideology to the world. He joined Dr. Huang to establish the non-profit TCM University.
Q. What three pieces of advice would you give to budding entrepreneurs?
Ans: Full Transparency for Financial Situation and Management
Empower others to achieve their responsibilities
A sense of social responsibility as a business person or entrepreneur.
Q. What would you say are the top three skills needed to be a successful entrepreneur?
Ans: Vision for the long run
Q. How many hours do you work a day on average?
Ans: 10 hour a day on average for Dr. Yann Huang.
Q. To what do you most attribute your success?
Ans: Have the Strong will to help others and contribute to society
Q. How do you go about marketing your business? What has been your most successful form of marketing?
Ans: Referral from other students, word of mouth and media PR Advertising. Because we provide professional and quality education.
Q. Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
Ans: Small amount are funded by the board. We rely on tuition and donations.
Q. What is the best way to achieve long-term success?
Ans: Persistence in what you do.
Pursue high quality for product and service. Take action on any feedback from students.
Q. Where you see yourself and your business in 5 – 10 years?
Ans: Become the largest and top ranked university in TCM in California.
Q. Excluding yours, what company or business do you admire the most?
Ans: Melinda and Bill Gates Foundation, because they help people in African for health improvement.
Q. How important have good employees been to your success?
Ans: 90% of success depends on having good employees for my business.
Q. How long do you stick with an idea before giving up?
Ans: After we tried our best to realize the idea.
Q. What motivates you?
Ans: Helping people and pay back to society.
Q. What are your ideals?
Ans: In Confucianism, the world is universal, and should be filled with peace and harmony. People should be treated with their illness no matter how much money or power they have.
Q. How do you generate new ideas?
Ans: Research and Brainstorm.
Q. How do you define success?
Ans: Have the ability to contribute to the well-being of others
Q. How do you build a successful customer base?
Ans: Have quality in our services and products.
Q. What is your favorite aspect of being an entrepreneur?
Ans: Overcome challenges.
Obtain positive feedback from our customers (students).
Q. What has been your most satisfying moment in business?
Ans: Have more growth in student base.
Q. What do you feel is the major difference between entrepreneurs and those who work for someone else?
Ans: The realization of one’s dream, vision or ideal.
Q. What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
Ans: Transparency and Open-minded.
Respectful and being ethical
Q. In one word, characterize your life as an entrepreneur.