Interview with Dr. Jake Potter, Founder of Movement Meets Mindfulness Chiropractic

by | Jul 21, 2022 | Healthcare

Q. Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

A. Movement Meets Mindfulness Chiropractic is my way of incorporating physical, mental, social, and spiritual health into each chiropractic visit. Each adjustment is specific to each patient, and will be fine tuned for each patient’s optimal health. I am located in Cedar City, UT inside the Southern Utah Wellness Group, where you can also receive massage and energy work, among other specialties.

Q. Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

A. I received a Bachelor of Science degree in Exercise Physiology from Brigham Young University-Idaho in Rexburg, ID. While working on my undergrad degree, I did an internship as a weight loss coach for a university weight loss program, and volunteered as an activities coordinator for student activities on campus. I then attended Logan University in Chesterfield Missouri where I graduated Cum Laude with a Doctor of Chiropractic degree. Upon graduation I was awarded the college of chiropractic service award. While a student at Logan University, I worked as a student ambassador, connecting with new and prospective students. I also worked leading tours of our cadaver lab, sharing the amazing intricacies of the human body with eager minds. I served on the Logan Student Government as a Student Activities Representative, and as the Treasurer. I also served as the president of the Latter-day Saint Student Association. Serving my peers was a great way to be further enjoy my time as a student.

Q. What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

A. I decided to start my own business after realizing I could not practice exactly how I felt to be best for each patient if I were an associate or employee at another practice. Starting Mobility Chiropractic in June of 2021 was a big leap of faith. In the beginning, I focused on seeing patients in their homes as a mobile chiropractor. I have since cut down on house-calls, focusing on in-office visits, and have re-branded to Movement Meets Mindfulness Chiropractic, which fits my philosophy perfectly. I have always appreciated meditation and breathwork, and incorporating these practices into my chiropractic adjustments is a perfect marriage of movement and mindfulness.

Q. What three pieces of advice would you give to budding entrepreneurs?

A. Trying to do everything on your own is possible, and you certainly learn a lot that way, but learning from others is significant and can save a lot of time “learning” from mistakes. Get a good coach or mentor. Follow the advice that resonates with you, but feel free to tweak the advice to fit your own needs. Take good advice, and go with your gut for the rest.

Q. What would you say are the top three skills needed to be a successful entrepreneur?


In my opinion, adaptability is huge. If something isn’t working, don’t keep trying. You will need to change and adapt

Self-motivated is also huge as an entrepreneur. No one will be telling you what to do, you just have to see something that needs done, and do it.

Optimism. There will be downs, but don’t give up. Be optimistic for the future, even when things don’t seem to be going your way.

Q. How many hours do you work a day on average?

A. Between 6 and 8 on average, 5 days a week. 2 days a week, my office is open for 4 hours, and 2 days a week it is open for 8 hours. While my office is only open about 24 hours each week, I do put in extra time for advertising and paperwork after hours, or during lunch, which is why the average is a bit higher. Usually, I can get everything I want done during business hours.

Q. To what do you most attribute your success?

A. Mentors I can talk with about any topic, surrounding myself with supportive people, and putting in the work and time to get my business started and running.

Q. How do you go about marketing your business? What has been your most successful form of marketing?

A. I have dabbled in Facebook and Google ads, which have had some success, but for my business the most successful marketing has been out in my community. Attending networking meetings, joining the Chamber of Commerce, setting up booths at festivals and farmer’s markets. Actually interacting with people has been my most successful marketing thus far. That doesn’t mean that will be the best for everyone. My target audience is best reached in person.

Q. Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

A. I was adamant about keeping a low overhead right from the get go. I kept all of my expenses so low, that I was able to start my business with only investing between $500 and $1000 of my own money to get it started. In retrospect, I wish I had sought a little more working capital right off the bat. But I didn’t, and it all worked out fine in the end.

Q. What is the best way to achieve long-term success?

A. Have good systems in place. With good systems, you have greater longevity.

Q. Where do you see yourself and your business in 5 – 10 years?

A. I see myself in a bigger space, with a few employees helping with the work load. I have a comfortable salary, and quarterly profit distributions, and I am still doing what I love.

Q. Excluding yours, what company or business do you admire the most?

A. The Profit First company has been very influential on how I structure the business side of my chiropractic office. Great book, great author, great mission for entrepreneurs.

Q. How long do you stick with an idea before giving up?

A. I don’t like to think of “giving up” on an idea. Stick with something and give yourself some kind of ultimatum such as “if I don’t see profit from this within 3 months, I’ll reconsider”. But never give up. If something isn’t working and you need to change or stop doing it, do so and learn from the experience, but don’t feel like you’ve given up. You have simply learned, adapted, and moved on.

Q. What motivates you?

A. Seeing patients heal.

Q. How do you define success?

A. Seeing patients’ health improve.

Q. How do you build a successful customer base?

A. Treat them like real people.

Q. What is your favorite aspect of being an entrepreneur?

A. That I get to run my business exactly how I want to. I don’t have to answer to my “boss”.

Q. What has been your most satisfying moment in business?

A. Each time I hit a goal I’ve set for myself and my business.

Q. In one word, characterize your life as an entrepreneur.

A. Free

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