Q. Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
A. MiamiCopywriter.com offers copywriting services to all types of businesses including advertising agencies, privately-owned small businesses and large corporations, helping them achieve their marketing needs. From marketing strategy to content writing to branding a new product, MiamiCopywriter works onsite or offsite.
Q. Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
A. Mona Sabbah, MiamiCopywriter.com founder, has 15 years of experience in copywriting and has worked in New York, Montreal and Florida. She’s the winner of Fort Lauderdale Silver Addy Award for her work with the Sun Sentinel as well as the coveted Leo Burnett Scholarship. Mona has worked with popular brands such as Air Canada, Auto Nation, Carnival, Toyota and so many more.
you can find more info on my bio here http://miamicopywriter.com/about-freelance-miami-copywriter/
Q. What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
A. Small business is booming in the U.S., with privately-owned companies making huge profits, looking to re-invest in their own companies. They understand the importance of marketing and how content writing is large part of the strategy. Mona Sabbah is interesting on being part of their growth journey.
Q. What three pieces of advice would you give to budding entrepreneurs?
A. Treat your business as if you were working for someone else. No slacking off, provide same effort, same motivation, stick to a routine, be a team player and so on.
On that same note, make sure you measure your results so you can continue to fine tune your marketing strategy and profits.
Hire people who know more than you in areas where you lack knowledge. Learn from them, allow them to grow and make decisions to benefit your business.
Q. What would you say are the top three skills needed to be a successful entrepreneur?
A. Tenacity, patience, hard work, perseverance, open minded
Q. How many hours do you work a day on average?
A. Depending on projects, some take just one day while others can be months long
Q. To what do you most attribute your success?
A. Aside from the obvious which is my writing skills and the easy ability to think creatively, finding alternative solutions to market products and services, I think the fact that im responsible, ethical and reliable differentiates me. In the end, people want to work with someone they trust and like. I also taught writing classes both at a university level and vocational institutions, being able to transmit information in a way that people understand you is a very important skill in copywriting and marketing in general.
Q. How do you go about marketing your business? What has been your most successful form of marketing? Honestly, just let my work do the work.
A. I haven’t advertised and just relied on word of mouth. I find people will refer you if they’re happy with results.
Q. What is the best way to achieve long-term success?
A. I find that consistency is key. If you continuously deliver, people can trust you, and easily refer you to their contacts.
Q. Where you see yourself and your business in 5 – 10 years?
A. Just hoping to grow my business, have more clients on retainer ad hire a few more writers to help with the work. Id like to also go back to teaching as well as do some public speaking on marketing and advertising.
Recommended Questions –
Q. How important have good employees been to your success?
A. Greatly important, if you can rely on people to help you, you can delegate calmly, and go after new business.
Q. What motivates you?
A. Results. By implementing a strategy that gets my clients work, I can keep going and push further. There’s less fear because Ive already proven it to myself that it works.
Q. How do you generate new ideas? My mind never stops.
A. I think a lot. I read a lot. Try to seek inspiration from anything and everything.
Q. How do you define success?
A. When your reputation preceded you, no samples to prove you’re worthy of the work, no application to fill out, no proposals to submit. Just a phone call that says we need to work together.
Q. How do you build a successful customer base?
A. Consistency and delivering great work. I’m a perfectionist by nature so giving it my all is the only way I work.
Q. What is your favorite aspect of being an entrepreneur?
A. The flexibility to take on the jobs you want to take on.
Q. What has been your most satisfying moment in business?
A. Writing and producing Air Canada commercials that aired during the Athens Olympics. Also, when two students won the coveted D & AD awards under my creative direction.