Executive Summary
Arizona Bike Week at Westworld is a celebration of motorcycles and music. With two stages, featuring live music all day and night, plus vendors, stunt shows, contests, and demos, there are plenty of entertainment options for everyone. Our scenic terrain and amazing spring weather make for some of the best ridings in the country but even non-riders will want to take advantage of the unique experience ABW offers. We offer the option of purchasing a single-day pass to see your favorite band in concert or a multi-day pass, which gives you access to all the nightly concerts and festivities. Our RockYard stage has proudly featured some of the biggest names in the music world, such as Foreigner, Cheap Trick, Bret Michaels, Heart, George Thorogood, Dierks Bentley, Heart, Puddle of Mudd, REO Speedwagon, Buckcherry, Doobie Brothers, ZZ Top, Lynyrd Skynyrd, Godsmack, Shinedown, and Korn, just to name a few. Check out our website for this year’s lineup www.azbikeweek.com. You’ll find links to purchase tickets, and reserve on-site RV and tent camping or nearby hotel rooms at discounted rates. See you at Arizona Bike Week, the rally and MusicFest that gives you more bang for your buck!
Kindly give readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
Arizona Bike Week is an annual five-day event held at WestWorld in Scottsdale and consists of two primary components, Motorcycle Rally and Music Festival.
Give us a brief description of yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
In 1997, Arizona Bike Week started as a small gathering of motorcycle enthusiasts, coming together to celebrate their passion for riding. It quickly began to take shape as an organized rally. Since purchasing the rights to Arizona Bike Week in late 2005, FX Promotions, Inc. has seen a steady increase in annual attendance. With the implementation of nightly concerts in 2006, attendance doubled. Continuing with that concept, the event has grown to become one of the largest rallies in the country. Although ABW is relatively still a youngster in the motorcycle rally realm, it rivals the attendance of events that have existed for eight or nine decades.
In 2004, Arizona Bike Week reported a meager audience of 12,000 but now draws an annual attendance of over 70,000. With the local biker community effectively captured, the majority of new growth is attributed to increased national attention and visitors from other states and countries. Additionally more and more local non-biker, music enthusiasts are making ABW an annual tradition for the massive concert lineups the event offers.
Arizona Bike Week has garnered rising media consideration. In addition to escalated coverage by most of the significant motorsports publications, ABW receives outstanding exposure from local TV, radio, print, and online media.
How did the idea for your business come about?
In 1997, Arizona Bike Week started as a small gathering of motorcycle enthusiasts, coming together to celebrate their passion for riding. It quickly began to take shape as an organized rally. Since purchasing the rights to Arizona Bike Week in late 2005, FX Promotions, Inc. has seen a steady increase in annual attendance. With the implementation of nightly concerts in 2006, attendance doubled. Continuing with that concept, the event has grown to become one of the largest rallies in the country. Although ABW is relatively still a youngster in the motorcycle rally realm, it rivals the attendance of events that have existed for eight or nine decades.
In 2004, Arizona Bike Week reported a meager audience of 12,000 but now draws an annual attendance of over 70,000. With the local biker community effectively captured, the majority of new growth is attributed to increased national attention and visitors from other states and countries. Additionally more and more local non-biker, music enthusiasts are making ABW an annual tradition for the massive concert lineups the event offers.
Arizona Bike Week has garnered rising media consideration. In addition to escalated coverage by most of the significant motorsports publications, ABW receives outstanding exposure from local TV, radio, print, and online media.
What makes you different from other businesses in your industry?
Best venue, best entertainment, best weather, best riding
To what do you most attribute your success?
ABW’s rapid growth is attributed to several factors:
The Phoenix/Scottsdale area has a higher per capita rate of motorcycle owners than most regions in the country. City and state officials recognize the economic impact of the motorcycle community and the importance of keeping Arizona biker-friendly. This was exemplified during the state 2012 Centennial Celebration when a motorcycle (the Copper Chopper) was chosen as the official mascot of the Arizona Centennial.
Arizona offers virtuously limitless scenic riding and excellent spring weather.
With tourism being such a large component of the local economy, ABW receives strong support and cooperation from all local municipalities and law enforcement.
The greater Phoenix/Scottsdale area provides the infrastructure required to support large events. Hotels, restaurants, shopping, and entertainment are all in abundance and local merchants welcome attendees with specials and discounted rates.
ABW’s hub is Westworld. This pristine, 380-acre event park offers on-site tent and RV camping, abundant parking, both indoor and outdoor spaces, and has the capability of housing the event as it grows. Other events at WestWorld accommodate up to 250,000 visitors.
ABW has acquired a unique demographic of elite riders. Attendees are typical of higher income than many other rallies and enjoy all the amenities Scottsdale has to offer. Vendors at the rally report high-volume sales.
What do you think is the best way to achieve long-term business success?
Offer top-notch entertainment at the lowest possible price. Listen to attendee’s feedback, apply changes annually, and keep growing and evolving
Where do you see yourself and your business in 5 – 10 years?
Continued growth
Who is your target demographic?
Motorsports enthusiasts, motorcycle enthusiasts, concert enthusiasts
Please list 3-5 talking points about your business that you feel are most relevant to your target audience.
Arizona Bike Week is a five-day event, consisting of two main components:
- The RockYard houses the headline concerts Wednesday through Saturday night. Korn, ZZ Top, Godsmack, Three Doors Down, Rob Zombie, Lynyrd Skynyrd, Social Distortion, George Thorogood & the Destroyers, Shinedown, Alice Cooper, and Collective Soul are just a few of the artists who have performed on the RockYard stage.
- The PowerYard is the outdoor area that encompasses the rest of the rally. In addition to its massive vendor village, The PowerYard offers an impressive array of activities and entertainment, including bike shows, stunt shows, live music, demos, contests, and games.
Is your business involved with any charitable organizations, social causes, or non-profit work?
We have annual charity rides, silent and live auctions, and partner with several local charities within our community
How important have good employees been to your success?
This is a critical component of any company’s success.
What motivates you?
Community, sales, growth, passion for the industry
How do you generate new ideas?
collaborate with team, sponsors, and partners, as well as listen to our customers
How do you define success?
Community outreach and profitability
How do you build a successful customer base?
Provide quality service and products for a reasonable price
What is your favorite aspect of being an entrepreneur?
Freedom
What has been your most satisfying moment in business?
Getting through the 2020 event during Covid restrictions
What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
Freedom for creativity, empowering team individuality
Business Name
FX Promotions, Inc. dba Arizona Bike Week
Contact Name
Kristina Anderson
Business Phone
4806448191
Website
Email Address
kristina.anderson@grayspike.com
