Skinfluential Marketing  – An Interview with Wambua

by | Feb 27, 2024 | Marketing Agency

Q 1. Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

Ans: At Skinfluential Marketing, we’re on a mission to make the medical aesthetics industry shine brighter than ever. Imagine a world where med spas, plastic surgery practices, and dermatology clinics can effortlessly connect with their ideal clients, build trust, and transform lives – that’s what we do. We’re a passionate tribe of marketing experts, headquartered in sunny Winter Garden, Florida, dedicated to redefining the future of medical aesthetics marketing. While we don’t have multiple physical offices at the moment, our digital reach empowers us to work with clients across the nation, helping them stand out in a crowded online space.

Q 2. Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

Ans: My journey in medical aesthetics marketing wasn’t a straight line, but a path fueled by passion and purpose. As a pharmacist, I witnessed firsthand the transformative power of feeling good about yourself. Witnessing my friend’s struggles and subsequent rejuvenation after med spa treatments sparked a fire within me. I knew I had to help others experience the same positive impact. I have previously been the founder and CFO of a very successful healthcare staffing agency.

Q 3. What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

Ans:Drawing on my previous entrepreneurial experience managing a successful healthcare staffing agency, I combined my analytical skills with my knowledge of online marketing to launch Skinfluential Marketing. Here, my doctorate in pharmacy served as a springboard, allowing me to understand the nuances of the industry and build trust with our clients.

Since then, we’ve grown into a dedicated team with decades of combined digital marketing expertise. Together, we’ve secured hundreds of successful SEO and SEM campaigns, helping medical aesthetics practices like yours attract more qualified leads, boost bookings, and build stronger online reputations.

I’m incredibly proud of what we’ve achieved, but my greatest satisfaction comes from witnessing the positive impact on patients’ lives. Seeing their confidence soar and their well-being improve reaffirms our mission every single day.

Q 4. What three pieces of advice would you give to budding entrepreneurs?

Ans: 1. Find your “why” and let it fuel your fire: Being clear on why you do something will give you the stamina to withstand the winds of opposition and challenge.
2. Build a supportive tribe: People will always be your greatest resource. Treat them well and genuinely connect.
3. Listen to your gut and trust your instincts!: Your subconscious mind picks up more signals than you know. Trust it.

Q 5. What would you say are the top three skills needed to be a successful entrepreneur?

Ans:1. Passion and purpose
2. Life long learning
3. Building relationships and communication

Q 6. How many hours do you work a day on average?

Ans: Currently I work 7 hours a day. I take my family time seriously. A good relationship with them is the most important of relationships I can foster.

Q 7. To what do you most attribute your success?

Ans: A passion for what I do and a desire to promote businesses that enhance peoples self image and therefore self esteem

Q 8. How do you go about marketing your business? What has been your most successful form of marketing?

Ans: The most successful form of marketing to me is always referrals. Clients who are thrilled with our services are our best marketing. Online reviews come a close second.

Q 9. Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

Ans: Most of my capital was self funded from savings and personal credit

Q 10. What is the best way to achieve long-term success?

Ans: I don’t believe there is a single best way to do this, but what seems to be top of mind for me is building Relationships & Community. Surround yourself with supportive individuals who share your values and can offer guidance, encouragement, and collaboration. After all, people will always be your greatest asset.

Q 11. Where you see yourself and your business in 5 – 10 years?

Ans: We see ourselves making an outsized impact both locally and nationally, helping medical aesthetic businesses launch, grow and scale and eventually leave our Skinfluential “nest”.

Q 12. Excluding yours, what company or business do you admire the most?

Ans: Apple, Amazon and Google.

Q 13. How important have good employees been to your success?

Ans: It is vital. You go as far as your team carries you. I try to invest heavily in my team.

Q 14. How long do you stick with an idea before giving up?

Ans: The usual amount of time to test ideas for me is 3 – 6 months

Q 15. What motivates you?

Ans: I am motivated by helping people. Seeing someone’s life changed what I do is an end in itself for me.

Q 16. What are your ideals?

Ans: Service, leadership and relationships

Q 17. How do you generate new ideas?

Ans: I like talking to people, and ideas (or solutions) come when you hear people’s pain points. You generally get a lot of insight by asking good questions.

Q 18. How do you define success?

Ans: I subscribe to Ralph Waldo Emerson’s definition of success. “To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded.”

Q 19. How do you build a successful customer base?

Ans: If your customer is growing and getting a good ROI, you will retain them

Q 20. What is your favorite aspect of being an entrepreneur?

Ans: The ability to see yourself making a direct impact on your client. That is an amazing feeling.

Q 21. What has been your most satisfying moment in business?

Ans: I am most satisfied when my client tells me what a good job we have done for them. That recognition feels so satisfying.

Q 22. What do you feel is the major difference between entrepreneurs and those who work for someone else?

Ans: I believe it is just a mindset. Entrepreneurs want to build something for themselves while those working for other people are building something for someone else. Both can give satisfaction.

Q 23. What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?

Ans: I like an open communication, fun environment. Co workers who enjoy each other and their job are most likely to serve our clients much better.

Q 24. In one word, characterize your life as an entrepreneur.

Ans: Challenge

Q 25. If you had the chance to start your career over again, what would you do differently?

Ans: I would start with what I am passionate about and build my life from there. Most people, me included, start with what they think is the most opportune path for them, or what other’s in authority expect them to do.

Q 26. How has being an entrepreneur affected your family life?

Ans: It has been amazing to get back time and freedom to spend with them. Time is everything.

Q 27. What is your greatest fear, and how do you manage fear?

Ans: I would say my greatest fear is looking back 20 years from now and realizing I was too afraid to follow my dreams. Fear to me is False Evidence Appearing Real. I always ask myself whether what I fear (failure, ridicule etc.) is worse than looking back over my life with regret. The answer is invariably ‘no!’.

Q 28. How did you decide on the location for your business?

Ans: It is an up-and-coming suburb with a lot of medical aesthetic businesses to serve. Florida has a surge of people moving in, so it was an ideal state for the business headquarters.

Q 29. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

Ans: Absolutely. Success always leaves clues. My formula is simple. 100% clear ambition + 0% strategy = 100% success every time. This simply means that, if you have a clear, burning desire, nothing will stop you from achieving it. As Henry Ford is famously quoted as saying “If you think you can do a thing or think you can’t do a thing, you’re right”

Q 30. If you could talk to one person from history, who would it be and why?

Ans: It would be Jesus of Nazareth. Being the creator of the universe, I would probably have questions for a week straight!

Q 31. Who has been your greatest inspiration?

Ans: In business it would probably be Steve Jobs. He stuck to his ambition to be an industry disruptor and he is probably the most successful industry disruptor in known history.

Q 32. What book has inspired you the most? (OR what is your favorite book?)

Ans: Think and grow rich – Napoleon Hill
The 5am Club – Robin Sharma
Atomic Habits – James Clear

Q 33. What are some of the biggest mistakes you’ve made?

Ans: In life, it is following someone else’s dreams for my future. Everyone has their dream that makes them come alive. Know yourself, be yourself and love yourself.
In business, it is not setting clear boundaries on what my scope of work is.

Q 34. How can you prevent mistakes or do damage control?

Ans: I believe it starts with open, honest communication and swift, corrective action. This prevents a lot of misunderstandings down the road and fixes issues that come up.

Q 35. What are your hobbies? What do you do in your non-work time?

Ans: I enjoy trail biking, travelling and hanging out with my family.

Q 36. What makes you happy?

Ans: Being in control of my life is the single thing that makes me the happiest. In psychology it is called the ‘internal locus of control’. The feeling that I control every aspect of my life.

Q 37. What sacrifices have you had to make to be a successful entrepreneur?

Ans: I have had to sacrifice the stability that comes with a steady income. Sometimes there’s no security in entrepreneurship.

Q 38. If you were conducting this interview, what question would you ask?

Ans: I would ask, “what would you be if nobody (and no circumstance) told you what you should be?”

Company Detail:

Company : Skinfluential Marketing
Contact : Wambua Mwanthi
Address : 7888 minutemen loop
City : Winter Garden
State : Florida
Zip : 34787
Country : United States
Phone : +1 407-305-7751
Email :

Latest Articles