Shane Worley the Marketing 1 LLC – An Interview with Shane Worley

by | Oct 16, 2023 | Advertising & Marketing Agency

Q 1. Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located, and if you have offices in multiple locations/ cities.

Ans: Specializing in Social Media Ads and Search Engine Optimization, we at Shane Worley the Marketing 1 LLC, can help your business grow through new customer acquisition and lead generation. Understanding the complex world of the World Wide Web is what we do so you don’t have to. Located in Elk Grove Village, IL but serving the entire United States; our mission is results-driven relationships fostering better B2B communication and digital marketing services.

Q 2. Kindly give us a brief description of yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

Ans: Growing up in a rough neighborhood and having been shot on two different occasions, I knew I was destined for something better. I spent over 12 years Serving the Country as a United States Marine and traveled to 22 different countries. I then (and currently) spent 8 years as an Insurance Agency Owner and Digital Marketing Agency Owner. Service to others has always been my true passion. I completed an AA while serving in the Marines and completed 2 entrepreneurial educational curriculums in half the time they actually are scheduled and now I assist with coaching other agency owners/start-ups.

Q 3. What inspired you to (start a new business venture) or (make significant changes in an existing business)? How did the idea for your business come about?

Ans: My hunger for knowledge is ever-evolving and when I came across the opportunity to work for myself simply by opening my resume on Social Media, I was contacted swiftly with an opportunity. Not to work for someone else but to start my own venture. It was at this time when the fog that had daunted my gaze had lifted. I began to see purpose and completely shifted my mindset. TO that of total independence and service to people and businesses. I knew that by helping others I would be helping myself grow mentally and spiritually besides just the physical recompence.

Q 4. What three pieces of advice would you give to budding entrepreneurs?

Ans: Create a 1-2-3 year actionable plan completely in line with what goals you have. Make it as detailed as possible by reverse designing it in increments and headings of growth. Both structural and financial. Read 5-10 books a month in order to strengthen your business understanding and learn to live on the budget you have now. That way as you grow in your business, wealth becomes easy because you’re not shifting your expenses to that of the new income.

Q 5. What would you say are the top three skills needed to be a successful entrepreneur?

Ans: Focus (The right Mindset)
Commitment (To yourself and your goals)
Adaptability (Remain fluid and roll with change instead of getting stuck when things turn out differently than expected)

Q 6. How many hours do you work a day on average?

Ans: 9-10hours per day

Q 7. To what do you most attribute your success?

Ans: Mindset. I awoke one day years ago and realized that for me to expect things to change I had to change. Changed the way I thought, the friends I hung out with, and the actions I took.

Q 8. How do you go about marketing your business? What has been your most successful form of marketing?

Ans: Digital Marketing. Social Media. Commercials. Building a strong online presence.

Q 9. Where did your organization’s funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

Ans: I utilized my own capital but tapped into some of my business asset reserve lines.

Q 10. What is the best way to achieve long-term success?

Ans: If you commit to being a business owner, don’t sell yourself short that you’ll be working only a few hours a day. Success comes at a corresponding level of what is put into it. Working for someone else and on their time you’re paid for your time and nothing more. As a business owner and entrepreneur, you are paid according to your value. SO the more value you provide, the more you will make.

Q 11. Where do you see yourself and your business in 5 – 10 years?

Ans: I see myself still contributing to other Businesses’ success and helping them grow. I see my agency as well staffed with several departments like a machine.

Q 12. Excluding yours, what company or business do you admire the most?

Ans: So that I do not fall into a pit of “envy” I wouldn’t go as far as to single one out to the point of admiration into one specific company or business. However, businesses that I admire are those that don’t necessarily make tons of money. It is the business that has a high quality of life from its employees (great work environment), contributes to others, people, businesses, environment etc., and is backed by a strong leader who gets in the trenches; not just leads through email.

Q 13. How important have good employees been to your success?

Ans: Crucial; without them, I’d be working nonstop as a robot.

Q 14. How long do you stick with an idea before giving up?

Ans: If it is an idea that benefits my customers, my staff, and our business…Never. I wouldn’t give up on any idea that is of benefit as long as it’s realistic within our scope of work.

Q 15. What motivates you?

Ans: Family in general but my children more specifically. Building a legacy for them and ensuring they develop with the morals of selflessness and devotion to inner growth and helping others makes my world spin.

Q 16. What are your ideals?

Ans: Family, God, Country, Service.

Q 17. How do you generate new ideas?

Ans: I am overly in tune with my surroundings and absorb information quickly. I can identify shortfalls or gaps (a need) and begin configuring ways to solve the shortfall and fill the gap.

Q 18. How do you define success?

Ans: Success is measured not in wealth but in accomplishments. So as long as your pre-defined goals that are time-bound are being met, then you are being successful unto yourself.

Q 19. How do you build a successful customer base?

Ans: Building trust, establishing an open dialogue of communication, and delivering results.

Q 20. What is your favorite aspect of being an entrepreneur?

Ans: Ability to use the time I have within a day doing what I want; in a structure I want, and towards goals I set. Which I love doing. Some people dread going to work. I look forward to it all Weekend. I don’t miss any special moments with my family or let my mind wander from those moments, but I love what I do because it helps others. I take pride and joy in my services.

Q 21. What has been your most satisfying moment in business?

Ans: As an Agency Owner, my proudest moment was hearing my first client say “I’ll take one of everything…I’ll give you a try for 3-4 months and if you suck, I”ll tell you, you suck.” He’s still a client today.

Q 22. What do you feel is the major difference between entrepreneurs and those who work for someone else?

Ans: An entrepreneur knows or should I say, breaks free from limitations and reliability. From safety. They’re willing to take risks and bet on themselves that they WILL succeed. Others find comfort in security and complacency. They call it normality. I call it insanity. And so did Einstein.

Q 23. What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?

Ans: Open dialogue. No monetary caps. Value-driven earnings. Incentives and Bonuses. Constant Education and Development. I set this structure to increase longevity and help people develop individually and financially according to the value they hold for themselves and deliver to the company. I want them to constantly challenge themselves, so I am constantly coming up with challenges for them.

Q 24. In one word, characterize your life as an entrepreneur.

Ans: Blissful

Q 25. If you had the chance to start your career over again, what would you do differently?

Ans: I would start it 20 years earlier and read more books back then.

Q 26. How has being an entrepreneur affected your family life?

Ans: In amazing ways. I am gone more because I want/need to be to grow the business into that machine. But my family is so understanding, and this in turn allows us to do more as a family. We don’t play video games, or watch TV, and have slowed down our movie intake. Now, we spend that time interacting with one another and doing things together. I call it, creating experiences and living our lives.

Q 27. What is your greatest fear, and how do you manage fear?

Ans: Spiritually I’m aware of my individual faith and thus I fear nothing. I teach my children that fear is a state of mind. It is not tangible thus cannot be touched. And if we cannot control our own state of mind, how ever would we expect to control the results of our day? Actions. Actions produce results. And to achieve better results, then produce better actions.

Q 28. How did you decide on the location for your business?

Ans: I already have one business within the city I live; and so to avoid SEO confusion with this (Marketing) business I chose a city where it is surrounded (less than an hour) in all directions, with high populations and business owners.

Q 29. Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

Ans: Discipline
Commitment
Structure
Goals

Q 30. If you could talk to one person from history, who would it be and why?

Ans: No one. I do not dwell on the past and anyone significant has already been documented and I could read up on that. I want to talk to the great minds of the present so we can attack the future.

Q 31. Who has been your greatest inspiration?

Ans: Tony Robbins
Jeff Lerner
Grant Cardone

Q 32. What book has inspired you the most? (OR what is your favorite book?)

Ans: How to Win Friends and Influence People by Dale Carnegie

Q 33. What are some of the biggest mistakes you’ve made?

Ans: Made a poor choice back in 2004 that slowed my Military Career down.

Q 34. How can you prevent mistakes or do damage control?

Ans: Evaluate probabilities of success before execution and mitigate potential problems. Damage control suppression is all about keeping those procedures on hand on how to handle them immediately should they arise. So, ultimately having a pre-defined plan for rectification.

Q 35. What are your hobbies? What do you do in your non-work time?

Ans: Woodworking, drawing, reading, but mostly spending time with my kids.

Q 36. What makes you happy?

Ans: I know this is getting repetitive, but spending time with my family. Taking trips, cooking outdoors, and generally doing things together brings me joy.

Q 37. What sacrifices have you had to make to be a successful entrepreneur?

Ans: Time. Giving long hours and days to the office and work field to me is the biggest sacrifice. Money can be re-made so it’s not a sacrifice. It’s an investment. Something you can’t get back that holds value that you give up is a sacrifice. And to me, the biggest one is my time.

Q 38. If you were conducting this interview, what question would you ask?

Ans: None, this is pretty all-inclusive into the business, my reasoning, my life, and personality.

Company Detail:

Company : Shane Worley the Marketing 1 LLC
Address : 610 Meacham Rd #1190
City : Elk Grove Village
State : IL
Zip : 60007
Country : USA
Phone : (815)849-8327
Email : support@themarketing1.com

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