In order for your interview to be posted on Magazine/News Placement Sites, kindly answer the mandatory questions listed below. We would also suggest answering the “Recommended” ones though. Please understand the more questions you answer, the better your interview will look. If you want your business to be successful, you will have to be prepared to be interviewed by serious newspapers and magazines. So consider this as a Media training exercise. The list of questions we are asking are the ones most Public Relations company uses to prepare you before scheduling an interview.
Please try and be honest and avoid “cliché” answers.
Also, make sure to send in a high resolution photo (preferably headshot) with this interview. If you can send additional photos (of your company) it will help. You can also send a video of your company with the interview. Please understand that the more information you send, the better your interview will stand out from others.
Please note we reserve the final right on selecting which answers to publish as well as story angles to use. If you want to preview the interview before we post it, kindly let us know.
https://www.linkedin.com/in/jaminarvig/
Please provide us suitable title for interview.
Mandatory Questions –
- Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.
Discountfilterstore.com is committed to providing affordable, high-quality filtration solutions, empowering every home and business to enjoy cleaner water and healthier air. We are located in Zumbrota, Minnesota but service the United States
- Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
Investor & Board member including aiCommerce, Thrasio, Brands10x, aiC Brands, YPO, EO
YPO Global Impact Award Winner | MN Business Builder of the Year | Inc500 | HBS Alumni | JD.
After organically building his first ecommerce business over $50M and building a $25M brand, Jamin has been building and buying Amazon & Multi-channel brand and service businesses.
Jamin Arvig is a thought leader in the world of eCommerce, and he has keynoted presentations at Harvard Business School, London Imperial College, Global Digital Summit, Global Networking Summit, CEO Retail Summit, and many other YPO events and industry conferences.
- What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
- Jamin saw the need of clean water with all the PFAS stuff in the news he saw a need to give families the ability to drink clean water.
- What three pieces of advice would you give to budding entrepreneurs?
Solve Real Problems, Don’t Chase Trends:
Trends come and go, but genuine solutions last. Focus your efforts on clearly understanding the problem you’re addressing and offer a real, tangible solution people will pay for. If you’re not genuinely helping people or improving their lives, your business will eventually stall out.
Fail Quickly, Learn Constantly:
Don’t waste time avoiding failure—it’s inevitable. The quicker you fail, the quicker you’ll learn. Embrace setbacks as valuable lessons rather than roadblocks. Stay agile, be ready to pivot, and make adjustments based on real-world feedback, not just assumptions.
Your Network Is Currency:
Build genuine relationships—real relationships—with mentors, peers, and people smarter than you. These connections become your best assets. Listen more than you speak, add value before asking for it, and remember that your network can open doors your skills alone cannot.
- What would you say are the top three skills needed to be a successful entrepreneur?
1. Adaptability & Resilience
Things rarely go according to plan. Successful entrepreneurs pivot quickly, adapt to market changes, and thrive under uncertainty. They’re resilient enough to bounce back from setbacks without losing momentum. If you can’t handle change or failure, entrepreneurship isn’t your game.
2. Strategic Communication
Entrepreneurship is all about connecting—with your customers, your team, investors, or partners. Great entrepreneurs clearly and persuasively communicate their vision, inspire people to action, and build trust effortlessly. If your communication isn’t clear, compelling, and authentic, your idea won’t get the attention or support it deserves.
3. Problem-Solving Mindset
Entrepreneurs are fundamentally problem-solvers. They look at challenges as opportunities, not roadblocks. They tackle complex issues, think creatively (and sometimes unconventionally), and execute effectively. If solving tough problems genuinely excites you rather than exhausts you, you’re already halfway there.
- How many hours do you work a day on average?
Until the work is done, its not about how many hours.
- To what do you most attribute your success?
- How do you go about marketing your business? What has been your most successful form of marketing?
We use google , amazon ads, social media and Television to market our business
- Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
- What is the best way to achieve long-term success?
- Where you see yourself and your business in 5 – 10 years?
- Excluding yours, what company or business do you admire the most?
Amazon and Tesla are among the companies I admire.
Recommended Questions –
- How important have good employees been to your success?
Good employees aren’t just important—they’re essential. Success isn’t built alone; it’s shaped by motivated, capable people who genuinely care about the mission. They bring fresh ideas, dedication, and resilience during tough moments. You can have great strategies, but without a solid team to execute them, those plans don’t matter. Investing in talented people and empowering them to thrive has consistently paid off. Their growth directly fuels overall success, making a strong, committed team the heartbeat of any lasting achievement.
- How long do you stick with an idea before giving up?
Honestly, there’s no one-size-fits-all timeline. It’s about knowing the difference between being persistent and stubborn. If an idea shows promise, I’ll stick with it, refining and adapting as I learn. But once signs clearly point to diminishing returns, or when passion and resources begin draining faster than results appear, I pivot quickly. Success isn’t just about holding on tight—it’s about recognizing when it’s smarter to let go and shift gears. The best entrepreneurs master this balance, trusting their gut, reading the data, and moving decisively.
- What motivates you?
Serial entrepreneurs thrive on the excitement of building and innovating—it’s less about chasing money and more about the passion for creating something impactful. They’re driven by the challenge, the rush of solving problems, and the satisfaction of disrupting the status quo. Each new venture is like a fresh canvas, an opportunity to learn from past mistakes, push boundaries, and leave a mark. It’s the freedom, autonomy, and the possibility of building something bigger than themselves that truly keeps them energized and hungry for the next adventure.
- What are your ideals?
Entrepreneurial ideals typically revolve around creativity, resilience, independence, and continuous growth. Entrepreneurs believe deeply in self-reliance—taking responsibility for their successes and failures. They’re driven by a desire to innovate, solve problems, and add genuine value. Integrity matters greatly, as does a willingness to challenge traditional thinking and take calculated risks. Most importantly, successful entrepreneurs commit to lifelong learning and adaptability. They’re motivated by impact, fueled by curiosity, and inspired by the potential to shape a better future.
- How do you generate new ideas?
Generating ideas often starts with curiosity—observing existing products or noticing daily frustrations and asking, “How could this be better?” I study what’s already out there, looking for gaps or inefficiencies others might have overlooked. Sometimes, I’ll deliberately use a product, paying close attention to what irritates me or what’s missing. These small pain points can spark big ideas. The key is staying alert, questioning the norm, and never settling for “good enough.” Every problem is an opportunity in disguise, and every product can inspire innovation if you keep your eyes open.
- How do you define success?
For an entrepreneur, success isn’t purely financial—it’s personal fulfillment, freedom, and impact. It means building something meaningful that solves real-world problems and positively affects people’s lives. Success involves creating opportunities, empowering others, and watching ideas transform into reality. It’s having the flexibility and autonomy to live on their terms, continuously grow, and inspire change. Ultimately, entrepreneurs measure success by the legacy they leave behind, the lives they’ve touched, and knowing they’ve taken risks that genuinely mattered.
- How do you build a successful customer base?
Building a strong customer base starts with understanding your ideal customer and delivering real value. Here’s how I’d do it:
- Solve a Real Problem – People buy solutions, not just products. Make sure what you’re offering meets a clear need.
- Leverage Word of Mouth – Happy customers are your best marketers. Focus on overdelivering early on to generate organic referrals.
- Create a Strong Online Presence – Optimize your website, engage on social media, and leverage content marketing to establish credibility.
- Use Paid and Organic Marketing – A mix of SEO, social media ads, and influencer collaborations can accelerate growth.
- Engage and Retain – Build relationships through email marketing, loyalty programs, and excellent customer service.
- Network and Collaborate – Partnerships with complementary businesses can expose you to new audiences.
- Test, Adapt, Scale – Analyze customer feedback and data, tweak strategies, and double down on what works.
- What is your favorite aspect of being an entrepreneur?
Jamin Arvig, like many entrepreneurs, likely values the freedom, impact, and personal growth that come with entrepreneurship. The best thing about being an entrepreneur for him is probably the ability to create solutions that genuinely help people while maintaining control over his time and vision. Entrepreneurs like Arvig thrive on the challenge of building something meaningful, adapting to market needs, and leaving a lasting impact. The excitement of solving problems, growing a business from the ground up, and making a difference in people’s lives is what makes entrepreneurship so rewarding.
- What has been your most satisfying moment in business?
- What do you feel is the major difference between entrepreneurs and those who work for someone else?
The biggest difference between entrepreneurs and employees is ownership of risk and reward. Entrepreneurs take full responsibility for their success or failure—they create opportunities, take risks, and drive their own vision. Employees, on the other hand, trade stability for a paycheck, working within a structure someone else built.
Entrepreneurs thrive on uncertainty, problem-solving, and innovation, while employees typically operate within defined roles and responsibilities. Entrepreneurs must constantly adapt and push beyond comfort zones, while employees often have clearer paths for advancement. Ultimately, it comes down to mindset—entrepreneurs seek autonomy and impact, while employees prioritize security and structure.
- What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
The culture in my organization is built around ownership, innovation, and accountability. We foster an environment where people take responsibility, think creatively, and push boundaries to achieve meaningful results. Collaboration and open communication are key—we value ideas over hierarchy, ensuring that everyone feels heard and empowered.
This tone was established by leading by example—setting high expectations, encouraging risk-taking, and rewarding problem-solving. I instituted this culture because success comes from motivated, engaged individuals who thrive in a space where they can grow, contribute, and take pride in their work. A strong culture isn’t just a perk—it’s the foundation of long-term success.
- In one word, characterize your life as an entrepreneur.
Relentless.
Optional Questions –
- If you had the chance to start your career over again, what would you do differently?
- How has being an entrepreneur affected your family life?
- What is your greatest fear, and how do you manage fear?
- How did you decide on the location for your business?
- Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
- If you could talk to one person from history, who would it be and why?
- Who has been your greatest inspiration?
- What book has inspired you the most? (OR what is your favorite book?)
- What are some of the biggest mistakes you’ve made?
- How can you prevent mistakes or do damage control?
- What are your hobbies? What do you do in your non-work time?
- What makes you happy?
- What sacrifices have you had to make to be a successful entrepreneur?
- If you were conducting this interview, what question would you ask?