Interview with Kathy Towery – Zoo City Web Design & Hosing

by | Jul 8, 2020 | Web Design and Development

Title : Interview with Kathy Towery – Zoo City Web Design & Hosing

Question : Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located and if you have offices in multiple locations/ cities.

Answer : We are a results driven digital marketing agency focusing on brand development and lead generation for small to medium size businesses. We are located in Asheboro, NC.

Question : Kindly give us a brief description about yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).

Answer : I have been a Registered Nurse, owned and sold a successful real estate brokerage firm, owned and operated a office equipment company selling everything from pens and pencils to copiers and computers. Also, I have co-owned and sold a chemical manufacturing company.

Question : What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?

Answer : Inspiration: A new challenge that stretches my current capabilities
Idea: Small to medium businesses need assistance to compete with marketing in the digital age

Question : What three pieces of advice would you give to budding entrepreneurs?

Answer : Be willing to accept failures as a stepping stone to success
Be patient, it takes time to build a business
Have reserved living expenses & enough capital to build a business

Question : What would you say are the top three skills needed to be a successful entrepreneur?

Answer : Self-motivation, critical thinking, vision for success

Question : How many hours do you work a day on average?

Answer : 10 hours

Question : To what do you most attribute your success?

Answer : Willingness to change, My dad, tenacity

Question : How do you go about marketing your business? What has been your most successful form of marketing?

Answer : Combination of Traditional and Internet Marketing and personal B2B sales calls
Most Successful: Internet marketing combined with B2B sales calls

Question : Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?

Answer : We’ve never had investors. We are self-funded from building businesses from the ground up

Question : What is the best way to achieve long-term success?

Answer : Have a vision combined with goals that adapt with the circumstances – keep moving forward, in spite of any setbacks

Question : Where you see yourself and your business in 5 – 10 years?

Answer : Successful digital marketing agency that empowers small to medium business to succeed

Question : Excluding yours, what company or business do you admire the most?

Answer : Discount Car Care Products

Question : How important have good employees been to your success?

Answer : Very

Question : How long do you stick with an idea before giving up?

Answer : I research an idea before implementation, analyze the possibility for success, ensure it is a profitable idea and that I have the resources to compete the project, therefore, I don’t give up

Question : What motivates you?

Answer : Completing a difficult project, and seeing it through to the end

Question : What are your ideals?

Answer : Excellence

Question : How do you generate new ideas?

Answer : Research successful businesses

Question : How do you define success?

Answer : Self-satisfaction in knowing that I have done my best to help others succeed as well as myself

Question : How do you build a successful customer base?

Answer : Building a brand through digital marketing with follow-up systems in place and providing excellent customer service

Question : What is your favorite aspect of being an entrepreneur?

Answer : Satisfaction of taking an idea and building a successful business to benefit my family and other businesses.

Question : What has been your most satisfying moment in business?

Answer : Watching a business that I have created, built, and sold continue to succeed with the new owners.

Question : What do you feel is the major difference between entrepreneurs and those who work for someone else?

Answer : I cannot accurately answer that because I have never worked for someone else.

Question : What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?

Answer : Positive and creative with a spirit of excellence. Positive feedback is essential in an organization. This type of culture is important for employees to provide exceptional customer service.

Question : In one word, characterize your life as an entrepreneur.

Answer : Exciting

Question : If you had the chance to start your career over again, what would you do differently?

Answer : Use every setback as a stepping stone to move to the next level of success

Question : How has being an entrepreneur affected your family life?

Answer : We are closer because our business is a family business. Better time management for family events.

Question : What is your greatest fear, and how do you manage fear?

Answer : I do not accept fear in my thoughts. I replace fearful thoughts with positive successful thoughts.

Question : How did you decide on the location for your business?

Answer : We generated a business model based on our hometown location

Question : Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

Answer : A successful entrepreneur must be self-motivated, willing to try new things, know how to research successful ideas and implement them.

Question : If you could talk to one person from history, who would it be and why?

Answer : Abraham Lincoln. I would like to know how he overcame all his failures to become one of the most influential people in history.

Question : Who has been your greatest inspiration?

Answer : My dad

Question : What book has inspired you the most? (OR what is your favorite book?)

Answer : Steven Covey Books on the Habits of Success

Question : What are some of the biggest mistakes you’ve made?

Answer : Quitting a business idea too soon in my earlier years as an entrepreneur.

Question : How can you prevent mistakes or do damage control?

Answer : All mistakes cannot be prevented. Damage control is looking at the problem, finding a solution and following through to a successful conclusion.

Question : What are your hobbies? What do you do in your non-work time?

Answer : My work is my hobby. Non-work time: Read, take hikes, family time.

Question : What makes you happy?

Answer : Helping others.

Question : What sacrifices have you had to make to be a successful entrepreneur?

Answer : Time to relax and enjoy life in the beginning of my career.

Question : If you were conducting this interview, what question would you ask?

Answer : Would you do it all over again?

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