1 – Q) Kindly give our readers an introduction to your business.
A) The Center for Advanced Medicine, located in Alpharetta, Georgia, is a premier integrative oncology clinic that offers a unique, evidence-based approach to cancer treatment. Our proven 12-week Integrative Cancer Treatment Program combines conventional therapies with scientifically supported natural and complementary treatments to optimize outcomes and improve quality of life. We work with patients from across the U.S. and internationally, offering personalized care in a supportive and medically advanced environment.
2 – Q) Kindly give us a brief description of yourself.
A) I am a highly trained integrative oncologist with formal training in both conventional and alternative medicine. I earned my undergraduate degree from Clemson University, and also completed a master’s degree program in physiology from Georgetown University with a concentration in integrative medicine. I earned my medical degree from the Medical University of South Carolina, and completed postgraduate training at the Yale University School of Medicine. I also conducted research at Harvard Medical School’s Osher Center for Integrative Health. I am the author of Cancer Secrets, a best-selling book that presents an evidence-based, integrative approach to cancer care, as well as the author of Fasting from Cancer. In addition, I am the host of the award-winning Cancer Secrets Podcast. My mission is to bridge the gap between traditional oncology and holistic, functional medicine, providing patients with a comprehensive, compassionate, and personalized treatment plan that supports the whole person, not just the disease.
3 – Q) What inspired you to make significant changes in an existing business?
A) While working within traditional oncology settings, I witnessed firsthand the limitations of a one-size-fits-all approach. I was inspired to create a more personalized, patient-centered program that would integrate the best of both conventional and natural medicine. My goal was to design a program that not only targets cancer in a very detailed and thorough way, but also supports the body, mind, and immune system—something I found lacking in the current healthcare system.
4 – Q) What three pieces of advice would you give to budding entrepreneurs?
A) 1. Find a niche you are passionate about, and commit to becoming an expert in it.
2. Surround yourself with a team that shares your mission and values.
3. Always listen to your patients or clients—they are your most important feedback source.
5 – Q) What would you say are the top three skills needed to be a successful entrepreneur?
A) 1. Vision
2. Resilience
3. Adaptability
6 – Q) To what do you most attribute your success?
A) A relentless commitment to improving patient outcomes and staying at the forefront of medical research. Our team’s shared dedication and the trust of our patients have also been key contributors.
7 – Q) How do you go about marketing your business? What has been your most successful form of marketing?
A) We focus on education-based marketing and digital marketing. By providing valuable content through books, podcasts, our websites, and social media, we empower patients to make informed decisions. Patient referrals and word-of-mouth have been powerful marketing tools as well.
8 – Q) Where do you see yourself and your business in 5–10 years?
A) We have been blessed to treat patients from throughout the United States, and even internationally, at our Atlanta clinic. We envision continuing to expand our reach to help even more patients. We are also working on developing a digital platform for remote integrative cancer support. I also plan to publish more books, continue teaching future doctors and healthcare leaders, and continue advocating for reform in how cancer is treated.
9 – Q) How important have good employees been to your success?
A) They have been essential. A cohesive, passionate, and mission-aligned team is the backbone of any successful healthcare practice.
10 – Q) What motivates you?
A) Helping patients live longer and better lives while challenging the status quo in cancer treatment.
11 – Q) What are your ideals?
A) Honesty, evidence-based practice, patient empowerment, and continuous learning.
12 – Q) How do you generate new ideas?
A) Through ongoing research, patient feedback, attending global conferences, and collaborating with other innovative clinicians.
13 – Q) How do you define success?
A) Improved patient outcomes, patient satisfaction, and contributing to a meaningful shift in how cancer care is delivered.
14 – Q) What is your favorite aspect of being an entrepreneur?
A) The freedom to create meaningful change and build a practice that reflects my values and vision. I also love the ability to have a healthy work-life balance.
15 – Q) What has been your most satisfying moment in business?
A) Hearing patients say they feel hopeful again, or that our program helped them live longer than expected, is the most rewarding aspect of my work.
16 – Q) What do you feel is the major difference between entrepreneurs and those who work for someone else?
A) Entrepreneurs are willing to take calculated risks and often find satisfaction in creating and leading something from the ground up.
17 – Q) What kind of culture exists in your organization?
A) We foster a collaborative, compassionate, and research-driven environment. This culture was established intentionally to ensure every patient feels seen, heard, and supported.
18 – Q) In one word, characterize your life as an entrepreneur.
A) Purposeful.
