An Interview With New Image Canopy – Gas Station Canopy Construction Company

by | May 31, 2024 | Business

Mandatory Questions –

  • Kindly give our readers an introduction to your business. Please include what your business is all about, in which city you are located, and if you have offices in multiple locations/ cities.
    • Based in Cedartown, GA, New Image Canopy, originally Shady Vent Construction, since 1955 has been a fixture in the commercial canopy and imaging industry for close to 70 years. New Image Canopy designs and builds new canopies for gas stations and light commercial applications such as store fronts, loading docks, walkways and other areas that may need protection from the natural elements.
  • Kindly give us a brief description of yourself (it should include your brief educational or entrepreneurial background and list some of your major achievements).
    • Josh Holbrook is the Owner and President of New Image Canopy, and is the third owner of New Image Canopy since 1955. Josh comes from a long line of entrepreneurs , and has a deep business background in the commercial construction and service provider industries.
  • What inspired you to (start a new business venture) or (make significant changes in an existing business)? How did the idea for your business come about?
    • New Image Canopy, originally Shady Vent Construction, since 1955 has been a fixture in the commercial canopy and imaging industry for close to 70 years. Through industry connections, the opportunity to acquire New Image Canopy came about to continue the great tradition, support and service to our commercial partners and end-use customers.
  • What three pieces of advice would you give to budding entrepreneurs?
  • What would you say are the top three skills needed to be a successful entrepreneur?
    • Personal commitment to success, integrity and a strong work ethic.

Recommended Questions –

  • How important have good employees been to your success?
    • Our team members are all long term, highly experienced individuals who are dedicated to the succes of our customers. They are our foundation with any growth and success New Image Canopy has achieved.
  • How long do you stick with an idea before giving up?
  • What motivates you?
  • What are your ideals?
    • Our mission, “To better the lives of those we serve,” drives our commitment to our vision, “To provide the best customer service possible” and “Deliver a hassle-free experience,” we have been delivering custom-engineered canopy and imaging solutions since 1955. Our focus on enhancing brand presence and functionality has established us as a trusted leader in the industry.
  • How do you generate new ideas?
  • How do you define success?
  • How do you build a successful customer base?
    • Providing the best service and outcomes to our existing customers and partners, networking with those satisfied customers & partners for referrals and additional projects, and then incorporating tyargeted marketing efforts such as SEO, digital marketing, online presence and targeted direct email marketing.
  • What is your favorite aspect of being an entrepreneur?
  • What has been your most satisfying moment in business?
  • What do you feel is the major difference between entrepreneurs and those who work for someone else?
    • Owning your own business is a 24/7 job. It’s up to you to make it or break it. And you have a lot of people depending on your leadership capabilities and business management skills for their success and livelihood. And honoring God in all you do.
  • What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
    • First, honor God in all we do. And then we strive for honesty, integrity, commitment and promoting teamwork with a focus on the customer or partner. Their success is our success.
  • In one word, characterize your life as an entrepreneur.

Optional Questions –

  • If you had the chance to start your career over again, what would you do differently?
  • How has being an entrepreneur affected your family life?
  • What is your greatest fear, and how do you manage fear?
  • How did you decide on the location for your business?
  • Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
  • If you could talk to one person from history, who would it be and why?
  • Who has been your greatest inspiration?
  • What book has inspired you the most? (OR what is your favorite book?)
  • What are some of the biggest mistakes you’ve made?
  • How can you prevent mistakes or do damage control?
  • What are your hobbies? What do you do in your non-work time?

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