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Q – What inspired you to (start a new business venture) or (to make significant changes in an existing business)? How did the idea for your business come about?
Ms. Elizabeth Liautaud – I have loved animals ever since I was a child, particularly dogs. I saw a hole in the market place for really upscale pet care. I wanted to create a place that did not only appeal to the pet owner but a place that truly made pets feel safe, well cared for and excited to come.

Q – What three pieces of advice would you give to budding entrepreneurs?
Ms. Elizabeth Liautaud –
1) What ever you do on your leisure time…the thing you do to escape, make that your career and bring all the passion that comes with it to your new venture.
2) Find the top 3 experts in that field and the 3 worst. Visit them. Spend time with them. Figure what makes the best, the best and the worst, the worst. Utilize this knowledge in your adventure.
3) Do your due diligence

Q – What would you say are the top three skills needed to be a successful entrepreneur?
Ms. Elizabeth Liautaud –
1) Passion
2) commitment
3) Solving a big problem for your consumers

Q – How many hours do you work a day on average?
Ms. Elizabeth Liautaud – 12-15 depends on the season

Q – To what do you most attribute your success?
Ms. Elizabeth Liautaud – My drive and upbringing

Q – How do you go about marketing your business? What has been your most successful form of marketing?
Ms. Elizabeth Liautaud – Being news worthy, my sign on the interstate and word of mouth.

Q – Where did your organizations funding/capital come from and how did you go about getting it? How did you obtain investors for your venture?
Ms. Elizabeth Liautaud – I had family investors

Q – What is the best way to achieve long-term success?
Ms. Elizabeth Liautaud –
1) Stay focused
2) Accept failure. It’s very common to fail and fail at certain ideas and systems for your business. It’s constant trial and error. Realize that in order to be on top you must go through those failures to learn enough to be on top. The most successful people in the world have failed triple the amount of the average business person. The more you fail and reinvent the more you learn and the better you will be.
3) Don’t give up. There’s always a solution.

Q – Where you see yourself and your business in 5 – 10 years?
Ms. Elizabeth Liautaud – Retired and on a beach in Fiji!!!

Q – Excluding yours, what company or business do you admire the most?
Ms. Elizabeth Liautaud – Cozy Inn Pet Resort and Ruffin’ It Resort

Q – How important have good employees been to your success?
Ms. Elizabeth Liautaud – Critical. I would be nothing with out them. They make my ideas come to life.

Q – How long do you stick with an idea before giving up?
Ms. Elizabeth Liautaud – I don’t give up. I keep taking a Different approach until I find a Way.

Q – How do you build a successful customer base?
Ms. Elizabeth Liautaud – Always put them first and always go the extra mile.

Q – What is your favorite aspect of being an entrepreneur?
Ms. Elizabeth Liautaud – The reward of developing ideas and systems and making them work. Creating something phenomenal from nothing.

Q – What has been your most satisfying moment in business?
Ms. Elizabeth Liautaud – Creating something successful, being on top and creating fantastic relationships.

Q – What do you feel is the major difference between entrepreneurs and those who work for someone else?
Ms. Elizabeth Liautaud – Entrepreneurs create the concept, jobs and opportunity. The workers make it happen which is critical to the Entrepreneur and is to greatly respected.

Q – What kind of culture exists in your organization? How did you establish this tone and why did you institute this particular type of culture?
Ms. Elizabeth Liautaud – My business runs every day of the year so I had to create a culture could live with because my job takes up 90 percent of my life. The culture is light hearted, comical, soft, loving, conscientious and focused.

Q – In one word, characterize your life as an entrepreneur.
Ms. Elizabeth Liautaud – Dynamite!

Q – If you had the chance to start your career over again, what would you do differently?
Ms. Elizabeth Liautaud – Get married and have children

Q – How has being an entrepreneur affected your family life?
Ms. Elizabeth Liautaud – It has suffered but it has also allowed my family to see what I’m made of and who I really am.
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About Aunt B’s Pet Resort & Spa: Aunt B’s Pet Resort & Spa offers dog boarding, cat boarding, doggie daycare, pet grooming and pet spa services. Let your feline friend have some fun and relaxation!
Company: Aunt B’s Pet Resort & Spa
Address: 6990 Hickory Lane, DeForest, Wisconsin (WI)- 53532
Telephone number: 608-846-4115